True Greg..... true but the 2.99 energy shot is a FAD. It will not be with us a year from now. I see hundreds of them at convenience stores collecting dust. Many tell me business is down 75% compared to a year or two ago. Will 5 hour continue to sell ? I am sure they will be fine but everyone's margins will continue to shrink and those coming late to the market will find themselves looking for a closeout buyer before their date expires. There is a market for them at the dollar store but the 2.99 shot is going to way of the Dino !!!