I think the penny per ounce on soda will continue to rise as Pepsi and Coke continue to adjust pack sizes and configurations. Think about the beer industry. They have done a great job blurring the lines as to what a "value" is regarding a case of beer at retail while the soda consumer is still thinking that anything over $6 or $7/case is a rip. Even if raw materials drop, and soda prices hold, they will take that margin to the bank for the shareholders just like greg says. This whole PBG/PAS takeover is nothing more than a vary large PepsiCo ROI calculation. I just hope that PepsiCo can think like a bottler rather than a concentrate company after the dust settles on this.