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Old 07-06-2009, 05:46 PM
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RootJack RootJack is offline
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Join Date: Jul 2009
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From my experience, energy drink sponsorship of a business is few and far between. It is purely a numbers game, i.e. how many people will see their product compared to other marketing venues. Plus if for some reason you were the perfect fit, the energy drink company might ask to be an exclusive, and that doesn't sound like something you would want.

You can buy drinks from distributors and sometimes direct if there is not a distributor available. If you visit the website of a particular energy drink there is a good chance you can find their list of distributors, or if you contact them they can tell you the best option.

From the perspective of a small company like ours with low margins, the big trick is going to be the shipping. As an example, a case of RootJack weighs approximately 33 lbs. That is a pretty hefty thing to ship Many times the only way to get a decent price on shipping is to buy larger quantities like a full pallet (~60 cases). That is why it can be far more convenient to buy from a distributor since they are taking the bulk purchase hit, and you only need buy the number of cases you need at the time.
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