Quote:
Originally Posted by greg
Gentlemen,
This link tells a different story about Energy Shots and their appeal to a younger crowd.
Furthermore, I have found several other stories that suggest that the Energy shot catgory is growing stronger and stronger due to the portability, convenience, and overall serving size being easier to get what you need from the product.
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Greg I don't find myself on the other side with you very often but your need to make this energy shot industry viable has now peaked my interest. We all know this segment has grown from nothing in 2004 to around 700 million in 2008. In 2009 it appears the bottom has dropped and the segments best days are behind it.
No matter how many times you suggest it is a growing market the facts on the ground simply do not support it. Nor do the huge price drops the shots have taken across the board.
I sell a hand sanitizer to a chain of stores with 164 outlets and they sell several energy shots at each location. The sales in the first 2 quarters of these drinks is down more then 50% from the sales in the first 2 quarters of 2008. A small sampling but I think it speaks volumes to what is happening across the country.