From the headline story:

PepsiCo CEO Indra Nooyi, during an earnings conference call, said that most of the brand’s losses have come from casual Gatorade drinkers, those that were buying it simply for the taste.

Those users, Nooyi said, “didn’t really have a right to exist in the Gatorade world.”

The product’s core users have always been athletes, she said, and that’s what the brand will focus on going forward.

That's an insane amount of spin right there. She's basically saying "Why no! In fact, we don't need more money, thank you very much!"