Thread: Consequences of Gatorade's "G"
View Single Post
  #28 (permalink)  
Old 07-31-2009, 06:04 PM
popologist's Avatar
popologist popologist is offline
Senior Member
  
Join Date: Dec 2005
Location: NY
Posts: 1,699
Cool
Quote:
Originally Posted by fusion View Post
BevNet is reporting that the chief marketing officer for PepsiCo's North America Beverages is leaving the company... wonder why?

BevNET.com: PepsiCo replaces Burwick as CMO
here's why: "Dave shepherded the re-launch and re-branding of the entire Pepsi trademark while ushering in the 'Refresh Everything' campaign."

translation: he destroyed one of the most famous logos in the world. fire him.
Reply With Quote