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View Full Version : sprite gets a "makeover" this summer.



popologist
05-21-2006, 08:39 PM
http://www2.coca-cola.com/presscenter/nr_20060518_americas_sprite_redefines.html

you can see new logo here:

http://www2.coca-cola.com/

the saint
05-21-2006, 08:46 PM
The new logo sprite has been in OKC for about 1 month now.

popologist
05-21-2006, 08:55 PM
i haven't seen the new logo in NYC yet.

i noticed that mcdonald's added the new silvery diet coke labels to their fountains recently though. maybe sprite is next.

fusion
05-21-2006, 09:44 PM
We had the transitional labels with the new lymon thing peeking through for a few weeks, and then the new label 20oz started coming in the middle of last week.

Rob The SURGE Drinker
05-21-2006, 09:48 PM
we have had nothing so far...

XLS_04
05-22-2006, 01:39 AM
I seen the new Sprite zero 12 pack cartons but the regular Sprite still has the old logo.

Tons O' Fun
05-22-2006, 01:13 PM
http://www2.coca-cola.com/presscenter/img/imagebrands/downloads/sprite_sub_20ozc.jpg

popologist
05-22-2006, 02:31 PM
i like it.

The King
05-23-2006, 08:24 AM
I've seen the new Sprite logos everywhere out here in Orange County, but haven't seen the new Sprite Zero yet, still the Diet Sprite Zero old logo stuff.

popologist
05-23-2006, 02:15 PM
is it still "diet sprite zero"... or is it just "sprite zero" now?

from what i've noticed, drinks aimed at males (sprite, vault, coke zero) are using the "zero" tag. and the others are using "diet."

fusion
05-23-2006, 11:08 PM
Just Sprite Zero.

popologist
05-23-2006, 11:54 PM
so, basically, only diet coke (and its variations) are using "diet" over at coca-cola now. interesting.

Rob The SURGE Drinker
05-24-2006, 03:14 AM
ok, finally we got the transition label today in 20 oz bottles, along with new logo fanta orange 20 oz's... took long enough

DietCokeEnthusiast
05-24-2006, 09:49 PM
Are they actually going to use the term "Lymon" in adverts? Because it sounds oddly like the name of a part of the female anatomy...

fusion
05-24-2006, 10:10 PM
Lymon is an old Sprite word.

Look In The Tunk
05-24-2006, 10:27 PM
Lymon:

http://www.x-entertainment.com/updates/entries/archives/00000522.html

David J.
05-24-2006, 11:28 PM
I hate sprite but the packaging looks good. I'll give it that. smile.gif

popologist
05-25-2006, 12:02 AM
it seems that over the years they've changed the background of the logo from green to blue.

looks good.

fusion
05-30-2006, 08:52 PM
We are transitioning from the old package to the new one, as the production facilities use up their old labels, cans, and boxes.

Hartford CT (KH) has new can wraps, but old cans (we had to import a lot of stuff due to the holiday). Baltimore MD (BT) has new cans, but old wraps. 20oz from Silver Spring MD (SS) is new on both brands, and 16.9oz from Richmond VA (RM) is new on Sprite Zero, but old on Sprite. I even saw a case that was the last one to have the old labels, since at least one of the six packs was half "Diet Sprite Zero" and half "Sprite Zero."

Skynet
05-30-2006, 09:12 PM
It's about time, and looks pretty cool too! The old label I would see on cans and stuff always would say "copyright 1994" that is pretty damn long the old look has survived, though it wasn't bad.

fusion
05-30-2006, 09:54 PM
Well, there were a few temporary new looks on Sprite, like the camo 20oz last year, and the clear LeBron 2 liters.

Ram0n C0keah0lic
05-30-2006, 10:52 PM
Originally posted by TheConnieVandelayShow:
Lymon:

http://www.x-entertainment.com/updates/entries/archives/00000522.html That's true!... I forgot that the Lymon word became popular in the middle 80's packaging, Sprite got rid of the Great Lymon Taste when the current label appeared...

Ram0n C0keah0lic
05-31-2006, 11:59 AM
The new and sublymonal ads are now available at announce.coca-cola.com

http://announce.coca-cola.com/images/sprite-over.gif

http://announce.coca-cola.com/new_sprite/index.html

IMO... the new Sprite commercials are more weird... and less pimp'd as we were accustomed :D
(looks like made in Japan)

[ 05-31-2006, 11:02 AM: Message edited by: Ramón Cokeaholic ]

Mr Zabe
05-31-2006, 12:20 PM
The grocery add for Dominick's(Safe Way) had a very nice picture of the new Sprite lable. It showed the 2ltr bottles. I will try and put up the picture when the add is put on line tomorrow.

[ 05-31-2006, 12:37 PM: Message edited by: Mr Zabe ]

popologist
05-31-2006, 02:06 PM
i like the can better than the bottle. it's BOLDER.

still, it's a nice design.

Skynet
05-31-2006, 05:08 PM
The new ad campain is wierd and pretty damn cool! smile.gif

XLS_04
06-01-2006, 06:12 AM
The new ads were a much needed makeover. Still no sign of the new logo here yet.

Mr Zabe
06-01-2006, 07:09 AM
Here is the picture from the Dominick's (Safeway) weekly add.
The sale is 2ltr's for $0.79.

New Sprite 2 ltr Pic from Add. (http://dominicks1.inserts2online.com/SafewayDominicks06012006Dominicks/items/large/12_10WIN22_Common-11.jpg)

[ 06-01-2006, 06:12 AM: Message edited by: Mr Zabe ]

Ram0n C0keah0lic
06-01-2006, 11:58 AM
Cooool! :eek: Thanks MrZ.!

Rob The SURGE Drinker
06-01-2006, 12:56 PM
today is the day srpite "shows its proof" according to the website... so i might make a trip to ye olde woodmans store and see whats going down

Mr Zabe
06-01-2006, 01:40 PM
Cool:)

popologist
06-01-2006, 04:33 PM
anyone got a pic of the sprite zero label?

fusion
06-01-2006, 04:49 PM
http://users.ameritech.net/tazz013/Sprite_zero_packaging.jpg

fusion
06-01-2006, 04:54 PM
I've already seen the 16.9oz 6pks and 20oz loose. I just wish they'd make this in the 12oz 8pk PETs, it would do well.

Nick Laugher
06-05-2006, 07:55 PM
God damn those are sleek and sexy.

golee1
06-05-2006, 09:02 PM
Originally posted by fusion:
I've already seen the 16.9oz 6pks and 20oz loose. I just wish they'd make this in the 12oz 8pk PETs, it would do well. You all aren't getting the 9 packs of zero? We're supposed to be getting them soon.

fusion
06-05-2006, 10:07 PM
9 packs? Is that a typo?

popologist
06-05-2006, 11:53 PM
thanks for the pics, fusion.

interesting how sprite is using the green bottle, but sprite zero is using clear. is that how it's always been?

[ 06-05-2006, 10:55 PM: Message edited by: popologist ]

Ram0n C0keah0lic
06-06-2006, 12:40 AM
Sprite Remix uses the clear bottle too...

[ 06-05-2006, 11:46 PM: Message edited by: Ramón Cokeaholic ]

XLS_04
06-06-2006, 01:51 AM
the new logos finally started showing up here this past weekend.

fusion
06-06-2006, 08:16 AM
They started using the clear bottle when they switched the name from Diet Sprite to Diet Sprite Zero.

popologist
06-06-2006, 12:33 PM
i saw the new logo the other week... except... it was diagonal. i wonder if that's a regional (nyc) thing.

popologist
06-06-2006, 12:35 PM
Originally posted by fusion:
They started using the clear bottle when they switched the name from Diet Sprite to Diet Sprite Zero. i'm guessing there's some market research behind it. maybe people prefer a clear bottle with they're sugarless sprite.

interesting.

jmyjunk
06-06-2006, 03:17 PM
Saw both the "new" sprite and sprite zero in 12 packs in St. Louis. (Both the cans and the paper box) No 2 litres though.

golee1
06-07-2006, 12:24 PM
Originally posted by fusion:
9 packs? Is that a typo? Yes

.:.[S.H.C.].:.
06-07-2006, 12:33 PM
wow...that picture up there is HUGE

fusion
06-07-2006, 04:10 PM
I hadn't heard anything about 8pk Sprite Zero. I did hear they were expanding the lineup on that package, but nothing specific on flavors.

golee1
06-07-2006, 06:44 PM
It's a package that's picking up a lot of momentum for us. We finally got CF Diet Coke in for the first time a few days ago.

Mr Zabe
06-10-2006, 02:27 AM
I finally brought a liter of Sprite with the new label. I have to agree with MrR. IMO...this new design will create the perception that Sprite is in it's own bran category.

I like the design. It's bold. It's modern but still has a conservative old school feel to it. As I looked at it for a while,the design became more appealing to me. I think finally the Coca Cola marketing/bran management have taken a positive step in the right direction.

Ram0n C0keah0lic
06-10-2006, 02:35 AM
MrZ... it's a silver label like the ones from the pictures at www2.coca-cola.com or regular?...

Mr Zabe
06-10-2006, 03:04 AM
New Sprite Design (http://announce.coca-cola.com/new_sprite/index.html)

MrR, I was not sure what you meant. Here is a link that I copied from one of your posts. This is the design of the 1 ltr bottle that I drank this evening. smile.gif

XLS_04
06-10-2006, 05:43 AM
I think he wants to know if it is a silver "foul" label like Diet Coke has right now on there 20oz. bottles.

Mr Zabe
06-10-2006, 11:44 AM
It's has a siver band on the bottom and top of the lable as in the above link. In answer to your question, I have not been paying attention to Diet Coke as I have been on a major sugar soda pop binge for the past year or so.

I wish I could have been of more help. smile.gif

popologist
06-10-2006, 04:02 PM
diet coke's new label is metallic silver... almost like a mirror.

i've only seen it used on 20 oz bottles so far though.

Ram0n C0keah0lic
06-10-2006, 05:35 PM
Originally posted by XLS_04:
I think he wants to know if it is a silver "foul" label like Diet Coke has right now on there 20oz. bottles. Right! smile.gif like a mirror label like popologist said...

[ 06-10-2006, 04:42 PM: Message edited by: Ramón Cokeaholic ]

No Soda
06-10-2006, 06:08 PM
Ramon, keep us posted if any refillable glass bottles with the new graphics show up in Mexico!

Spartan Dan
06-10-2006, 06:08 PM
I first saw the new sprite can on a dive boat three days ago. I think its a good look for them.

Ram0n C0keah0lic
06-11-2006, 12:01 AM
Originally posted by No Soda:
Ramon, keep us posted if any refillable glass bottles with the new graphics show up in Mexico! Count on it NS! smile.gif but there's still the current label here, and once I wrote to Coca-Cola to ask them if the new label would appear in the international markets, and they told me that the new label will be avaliable only in U.S. for now...

But if someday appears in Mexico, I'll keep you up to date... :D

Ram0n C0keah0lic
06-11-2006, 04:15 AM
The new logo in the grocery store ads:

Kmart:
http://akimages.crossmediaservices.com/dyn_li/600.0.90.0/Retailers/Kmart/060611_32_r1_4.JPG

and CVS:
http://akimages.crossmediaservices.com/dyn_li/600.0.90.0/Retailers/CVS/060611_CA_20_525_1.JPG

[ 06-12-2006, 01:26 AM: Message edited by: Ramón Cokeaholic ]

Rob The SURGE Drinker
06-11-2006, 01:45 PM
ooh, im gonna go get the sunday paper from my front step, and look for the kmart ad

Rob The SURGE Drinker
06-11-2006, 01:53 PM
paper raided, new sprite is in kmart and in Sentry

Tons O' Fun
06-14-2006, 11:27 PM
I just saw the 6pk of 16.9oz bottles with the new design.