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golee1
01-11-2004, 11:50 PM
Is Diet Sprite going to get a new sweetener mix when the name changes to Sprite Zero? Also, does anyone know when this is supposed to take place?

Shatter
01-12-2004, 04:14 AM
I can't imagine Sprite Zero going to Splenda. Coke's tendency is to cheapen their products, not upgrade them.

XLS_04
01-12-2004, 02:03 PM
they'll probably use one of the lesser known brands likes Ace-K or Neotame or some crap...they will probably not even mention what its sweetened with on the main logo (example 100% NutraSweet)....so you will probably have to find it listed in the ingredients section instead.

[ 01-12-2004, 01:04 PM: Message edited by: XLS_04 ]

fusion
01-12-2004, 11:05 PM
Coke's been adding Ace-K as a secondary sweetener to its' diet sodas for a year or two now. Diet Vanilla, Diet Cherry, Diet w/ Lemon, Diet w/ Lime, Valencia Orange Light, and Light Lemonade all have Ace-K in them along with aspartame. Diet Coke and CF Diet Coke don't have Ace-K. I don't think Fresca has it, either.

The original news article stated that they might add a secondary sweetener. So I'd assume it would be Ace-K.

fusion
01-12-2004, 11:06 PM
Diet Sprite turns 30 this year. I didn't know that.

ben
03-23-2004, 04:24 AM
why are they changing the name if diet sprite annyway

Tannerman
09-08-2004, 10:52 AM
More on the name change:
According to Dow Jones Newswires, Diet Sprite will be christened with a new name in a couple of weeks: Diet Sprite Zero. Why, you ask? Here's the apparent logic behind the marketing concept: Zero implies an absence of quantity. What do people who are watching their weight look for? Yep, that's right -- an absence of any and all unnecessary calories. That's what you get with a diet drink, and that's what you get with Diet Sprite.

...reenergizing a brand via new packaging and a new title can oftentimes be more effective, both in terms of cost and creativity.

...Diet Sprite Zero has a nifty ring to it; the "Zero" at the end confers an almost quasi-sci-fi connotation to it, if you get what I mean. Maybe it will provide a hip hook that dieting teenagers can latch onto. After all, Coke wants its consumers to be as young as possible so brand loyalty can settle in nicely.Full story (http://biz.yahoo.com/fool/040907/1094571240_2.html)

I've already seen a billboard for this. The bottle packaging is weird because they run the logo sideways parallel with the bottle's orientation.

Coke04
09-08-2004, 07:56 PM
I think Diet Sprite already has Ace-K.

mjb1124
09-08-2004, 08:02 PM
Yes, Ace-K was added to Diet Sprite (as well as other diet Coke products, but not Diet Coke itself) at least two years ago, I think. However they have not changed the formula this time around - it's just a change in the name and packaging, and apparently it's actually going to have an ad campaign.

reikicara
09-08-2004, 08:07 PM
Do you think the Ace-K could be why my 18yr old stepdaughter likes DC w/lemon, w/lime, cherry? I noticed the flavor was not characteristic of plain ol' Diet Coke (in my opinion) and I don't care for more than a 1/2 glass.

reikicara
09-08-2004, 08:12 PM
yikes- I thought Ace-K was something new, looking it up I found out it came out in '88 as "Sweet One". No wonder the new Diet Cokes taste different.

Robot
09-08-2004, 08:54 PM
well i saw a single lone 2 litre bottle of diet sprite zero on a local grocery shelf.. every other bottle was the regular kind, and just 1 of the new, which i thought was odd..

definately looked better, but diet sprite has never been a fave of mine, i'd prefer diet 7up or diet sierra mist to diet sprite.

wish they woulda re-formulated it or used splenda.

Coke04
09-08-2004, 10:03 PM
So this is coming out now?

fusion
09-09-2004, 01:07 AM
Official launch is next week, but all the authorizations are in for the chains around here, so as soon as the bottlers run out of Diet Sprite, they can probably begin to ship Zero.

XLS_04
09-09-2004, 03:02 AM
basically all there doing is adding the word Zero but keeping the taste exactly the same.

According to a pic I seen diet Sprite Zero will have the same font but the Zero font will be different.

They will probably slowly removed the diet name away and call it simply Sprite Zero anyway.

Coke04
09-09-2004, 04:47 PM
I hope you're right. Calling it "Diet" Sprite Zero is stupid, and makes it sound like there's a full-cal version.

golee1
09-10-2004, 01:31 AM
Right now we have only 20 ounce in, with 2 liters secheduled to come in next week; I would imagine MACA is running fridge packs either this week or next...On another subject, does anyone know what Coke is planning on doing about C2? Will the 8 packs stay or are they planning on going to 12 packs?

RunWithDaLilGuy
09-10-2004, 03:21 AM
there's gonna be a really fizzy, mid cal landfill...

Coke04
09-10-2004, 10:40 PM
We have fridge packs here. I still think it looks stupid to have the "diet" there.

RunWithDaLilGuy
09-11-2004, 02:20 PM
they've started the diet sprite zero trend with 24pk cans here in michigan. they tried getting rid of old cans by running sixpack sales.

SamC
09-27-2004, 10:35 PM
Sprite Zero hit here (CCBCC territory). They completly pulled all sizes of Diet Sprite and replaced with the new packages.

And they did not replace the 16.9 oz bottle 6-pks. Space given over to Diet Cherry Coke in bottles, which were not previously available here.

fusion
09-27-2004, 11:53 PM
Originally posted by golee1:
On another subject, does anyone know what Coke is planning on doing about C2? Will the 8 packs stay or are they planning on going to 12 packs? Well, the price of 8 packs has dropped like a rock up here. $2-$2.50 seems to be the going rate right now.

We also have the MM Light flavors (minus Light Lemonade, which is already in fridgepacks) in 8 pack cans. Just came in the end of last week.c Produced by CCE's Harford CT plant (who also produces all our 4pk lights)

RunWithDaLilGuy
09-28-2004, 12:08 PM
all MM Lights are in fridgepacks here, why make the switch?

fusion
09-28-2004, 02:50 PM
We never had the other three flavors in fridgepacks. Just light lemonade.

When CCBCC had the original versions (they were reformulated), they had them in 20oz and fridgepack.