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View Full Version : Godiva Beligan Blend



pepsipimp
09-12-2006, 05:03 PM
Just spotted these today inside Wal-Mart, they look like wine coolers! Anyways they were in a cooler with no price...

http://www2.coca-cola.com/presscenter/img/imagebrands/downloads/lg_belgian_blends.jpg

Ram0n C0keah0lic
09-12-2006, 05:17 PM
Mouthwatering! tongue.gif

greg
09-12-2006, 05:22 PM
you now what they say "If you have to ask How Much, you probably can't afford it".
I bet that has a decent ring to the retailer.

Mr Zabe
09-12-2006, 05:25 PM
Ever since I drank four bottles of Yoo Hoo back to back and got sick (last month) non of these kinds of drinks look appealing to me. :(

the saint
09-12-2006, 05:46 PM
You are crazy for drinking four yoohoos, much less four back to back. tongue.gif

[ 09-12-2006, 05:46 PM: Message edited by: the saint ]

fusion
09-13-2006, 12:41 AM
Walmart? Probably $1.58. (they were $1.48 for the first few weeks).

DJ HawaiianShirt
09-13-2006, 10:01 AM
They're pretty tasty. I would say exactly on par with Starbuck's bottled products.

NRGSLLR@
09-13-2006, 11:53 AM
IMO these will go the a way of Wolfgang Puck Lattes. Starbucks is the only player in the market and it took them years to build the customer base they have now. I can remember back in the early 90's even Frapp was going out of code. I don't think any newbie can last out the time necessary to build "new" brand from the ground up. Unless they have $50MM and 10 years to do it.

fusion
09-13-2006, 12:17 PM
Well, I think Coke has much more than $50 million dollars, lol.

wonkapete
09-13-2006, 12:58 PM
Did you guys see the press release, that Coke is using the same bottle they used for Planet Java several yrs back? I'm glad I stored away a 4 pack..

http://static.flickr.com/95/242466211_ff1ad53640.jpg?v=0

NRGSLLR@
09-15-2006, 11:28 AM
Fusion, Coke definitely has $50MM but do they have 10 years and the stamina to build a brand? I can't think of a new one that has worked for them in the last 10years, other than Full Throttle and Dasani, and they are selling them by deep discounting. I don't think they can take Godiva to the Deep discount level.

juniorjin
10-11-2006, 12:38 AM
does anybody know if these will be available in canada?

CStoreCatMan
10-12-2006, 03:15 PM
Starbucks is an Empire in the US...and growing in other parts of the world. Godiva, though well known, is tiny compared to Starbucks, not to mention the brand recognition and loyalty of Starbucks consumers. Coke will have A LOT of work to do to make these drinks successful. And we all know even if they have $50mm, they won't spend it on a brand that revolves around a partnership. How much have they put into Rockstar? Or Dr Pepper where they carry it? The prosecution rests your honor.

[ 10-12-2006, 03:16 PM: Message edited by: CStoreCatMan ]

Mr Zabe
10-12-2006, 04:02 PM
Well said!!!
Godiva will get in the stores. The hard core Starbuck consumers will try it as it will be on introduction Prices. When the price stabilizes to that of Starbucks. Godiva will not sell well.

IMO Coke will do their usual marketing (weak at best LOL)....Godiva will RIP by the 1st quarter 2008.

fusion
10-12-2006, 04:59 PM
With Rockstar and Dr Pepper, those brands are owned by a separate company, and marketing funding comes from them. Moreso with Dr Pepper, since Coke USA has nothing to do with them, it's the bottlers.

Godiva, however, is produced by a copacker that Coke has used before, and I would assume that it's either a joint venture with Godiva, or Coke has licensed the name for use on the Belgian Blends.

From what I have seen, there hasn't been any discounting of Goviva in my area. But we only currently have single serves - and Coke is shipping 4 packs to one chain directly (most of their stores are not in our area, but in Philadelphia Coke territory).

CStoreCatMan
10-12-2006, 05:53 PM
Bottom line is this:

Godiva = David
Starbucks = Goliath

BUT, in this case...Coke won't have God on their side to help win the battle! smile.gif

Wait, I thought of another example...

Godiva = Gary Coleman
Starbucks = Mr. T

Godiva (at best) will be nipping at Starbucks ankles! LOL!!

[ 10-12-2006, 05:59 PM: Message edited by: CStoreCatMan ]

Mr Zabe
10-12-2006, 06:47 PM
LOL....ROTFL tongue.gif

fusion
10-12-2006, 07:36 PM
Well, true.. Pepsi has had quite a big head start on Coke in this area (and others as well). But if they can capture a nice chunk of the market, that will still be something.

Starbucks has invaded this country with their coffee shops - and apparently most people order frapps there as well. Godiva has a lot fewer outlets.

pepsipimp
10-12-2006, 10:37 PM
Our bottling company does Pepsi/Dr. Pepper and as I understand it, our sales from Dr. Pepper go towards 7UPs marketshare, therefore I would assume there would be less motivation to invest heavily in the brand although I know they do put quite a bit into it.

[ 10-12-2006, 10:39 PM: Message edited by: pepsipimp ]

Rob The SURGE Drinker
10-13-2006, 12:00 AM
i had one of the godvia milk chocolate mocha ones, and i do say its similar to starbucks frappacino, but with a hint more coffee flavor. maybe im just crazy...

Blue Efficacy
10-17-2006, 10:41 PM
I don't care what anyone says, I liked the one flavor of belgian blends I tried better than frappuccino.

golee1
11-05-2006, 05:21 PM
Originally posted by fusion:
With Rockstar and Dr Pepper, those brands are owned by a separate company, and marketing funding comes from them. Moreso with Dr Pepper, since Coke USA has nothing to do with them, it's the bottlers.

Godiva, however, is produced by a copacker that Coke has used before, and I would assume that it's either a joint venture with Godiva, or Coke has licensed the name for use on the Belgian Blends.

From what I have seen, there hasn't been any discounting of Goviva in my area. But we only currently have single serves - and Coke is shipping 4 packs to one chain directly (most of their stores are not in our area, but in Philadelphia Coke territory). It appears Coke is now shipping 4-packs directly to Kroger and Food Lion also.

fusion
11-05-2006, 05:39 PM
From what I have heard, all 4 packs are directly shipped to store warehouses. Bottlers will only be handling singles.

Blue Efficacy
11-05-2006, 09:28 PM
Originally posted by fusion:
From what I have heard, all 4 packs are directly shipped to store warehouses. Bottlers will only be handling singles. I can back this up, at the Target I work at we have some cases of backstock belgian blends from the distribution center trailer, for a reset in the near future.

wonkapete
02-13-2007, 11:38 AM
I finally located all the 4 packs.. after searching in a lot of stores. They are mostly sold in singles around here. For those of you that haven't seen the cartons..

http://farm1.static.flickr.com/169/388832678_f2287d1382.jpg?v=0

Ron Swedelson
02-14-2007, 09:28 AM
My wife tried the Milk Chocolate Mocha, and simply loved it. A bit sweet for her, but she loved it anyway.