View Full Version : Pepsi Si
01-04-2005, 01:08 AM
what is this? does it taste any different then regular Pepsi? I have known about this for awhile but really never payed much attention.
01-04-2005, 08:36 AM
Same old Pepsi.
01-04-2005, 12:11 PM
oh okay thanks, why is there 2 names then?
01-04-2005, 03:20 PM
That's the way Pepsi is made here in Texas. I asked my store's Pepsi rep about it when they changed the logo last year. He said that Pepsi was trying to get more sales in the hispanic market, and Texas is now 47% hispanic. Pepsi is a distant third in the soda marketplace, behind Coke and Dr Pepper, so they're just trying to appeal to the booming hispanic population.
01-04-2005, 08:52 PM
If Pepsi pulls that sh$t here it will never enter my house again.
01-04-2005, 09:27 PM
Here's a bright idea, switch back to cane sugar and get the majority of the Hispanic market.
01-06-2005, 07:46 AM
Originally posted by dr pepperman:
If Pepsi pulls that sh$t here it will never enter my house again. :D
01-06-2005, 02:26 PM
so if you saw a strange can in say, german, but yet there was the word "yes" on it... would oyu be more likely to buy it?
01-06-2005, 09:25 PM
Texas is not "47%" Hispanic. Anyway, recently arrived Hispanics in the USA, tend to favor Coke products by a very large margin, reflective of the major marketing lead that Coke has over Pepsi in Mexico, and throughout Latin America.
This marketing gimmick is an attempt to catch up.
01-08-2005, 01:59 AM
47% Hispanic? Not even close. 25% I'll give you.
Putting Si on there doesn't do anything IMO but make Pepsi look a little racist. I mean come on...put their word for yes on the can, and that's going to make them buy it? It's completely insane. Make a better product or market it in Spanish, but not like this.
01-08-2005, 06:50 AM
maybe the slogan in Mexico is Pepsi "Yes" so the bordering cities have those same graphics.
01-08-2005, 11:23 PM
I have no idea where my store's Pepsi sales rep got 47% from, but in this neighborhood, it feels about right.
According to the 2000 Census the figure is 32%. However, that is misleadingly high, since "Hispanic" is a self-labeled term (you don't have the "prove" anything to put it down on the Census form) and since it is perceived that it provides "affirmative action" advantages, many people do that.
A person might have one Hispanic ancestor, generations back and have been in the USA for many generations, speak no Spanish, have no idea what the difference between Puerto Rico and Costa Rica is and still be "Hispanic".
The better figure is "foreign born persons". That figure for Texas is 14%, and of that about 3/4ths are "Hispanic".
01-10-2005, 01:49 AM
In Mexico, Pepsi changed the logo and the bottle design, also they placed in the label the phrase "nueva pepsi, descubrela" in english: new pepsi, discover it! (that invites the people to try it), but still has the same awful taste...
01-10-2005, 09:16 PM
47% Hispanic? Hehe thats funny.
01-11-2005, 12:02 AM
when did pepsi change the logo in mexico? i know they nationally changed their logo in 2003.
01-13-2005, 12:15 AM
In Mexico they changed the logo and bottle design in may 2004, in 2003 and early 2004 they still had the old logo and the old bottle design.
[ 01-13-2005, 12:40 AM: Message edited by: ramonazo ]
01-13-2005, 01:56 AM
do you have a picture of the mexican pepsi bottle you could upload?
01-13-2005, 02:41 AM
Here you go...
as you can see, new label, new bottle, but same crap inside...
[ 01-13-2005, 02:43 AM: Message edited by: ramonazo ]
01-13-2005, 03:19 PM
That bottle appears to be the new 2 liter design. Ok city is a test market for them. The bottle is smaller in the middle to allow for "housewives" to be able to grip the bottle one handed. should roll out mid Feb.
01-13-2005, 04:45 PM
Back when Pepsi came out with PET bottles with that ugly pinwheel swirl to them, Pepsi in Colorado was selling a few different bottled waters, I think the one I'm remembering was Aquavista, that had a PET bottle that had a really nice swirl to it, much closer to the old Pepsi glass bottle design. I thought that would have been much better to put Pepsi in, but it did have a smaller label on it than Pepsi had on their crap swirl bottle, so I assume that's why they went the way they did. (Even though Coke's label on their PETs is pretty small) This new Pepsi bottle design, if applied to smaller sizes, looks like it would have a similarly small label. Wonder if they'll ever use it that way in the US.