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View Full Version : Diet Coke... Light it up



ramonazo
03-01-2006, 11:57 PM
Diet Coke has a new slogan and campaign: Light it up.

The Diet Coke website www.dietcoke.com (http://www.dietcoke.com) has a new design (and in the product line section, Diet Coke Vanilla is out of the picture :( , and Diet Coke with Lemon is out too, although both are mentioned in the history timeline)

announce.coca-cola.com shows the new Diet Coke print ads, here they are:

Camera (http://announce.coca-cola.com/diet_coke/images/hirez_ads/camera_large.jpg)
Microphone (http://announce.coca-cola.com/diet_coke/images/microphone_thumb.gif)
Spotlight (http://announce.coca-cola.com/diet_coke/images/hirez_ads/spotlight_large.jpg)

What do you think of this new campaign?

[ 03-01-2006, 11:59 PM: Message edited by: Ramón Coca-Colero ]

popologist
03-02-2006, 02:13 PM
it looks like they changed the logo a little. "coke" is now outlined in black, and the wave swoops through the mouth of the "e".

i like.

i also like how the can is pure silver... and not all cluttered with bubbles and stuff. it looks cleaner.

still, i'm a coke zero man. i only drink diet coke when i don't have a choice.

Rob The SURGE Drinker
03-02-2006, 11:24 PM
light it up sounds like a refrence to weed...

XLS_04
03-03-2006, 01:48 AM
popologist, the logo was designed in 2004. the plain silver one was the previous logo that only lasted about a year. the Diet Coke Cherry logo was redesigned again though.

Ram0n C0keah0lic
03-03-2006, 10:35 AM
Originally posted by XLS_04:
the Diet Coke Cherry logo was redesigned again though. http://www.canscollection.be/images/Newcans/USA_New_Design_Cherry_Coke_cans.JPG

It's true, I saw this pic in www.canscollection.be, (http://www.canscollection.be,) and there's some differences, for example in the new DC Cherry can there's red in the background, the cherry is now bigger and the letter type of the word "cherry" is different.

popologist
03-09-2006, 12:41 PM
diet coke has a new design in the US. the cans are like REALLY SHINY silver. they look really cool. smile.gif

(the caffeine free diet coke are REALLY SHINY gold).

XLS_04
03-09-2006, 11:10 PM
where are these cans you are talking about? because they have been using the ones that are in my local supermarket since 2004. there is nothing about a logo change on their website either sadly.

can you post a pic of the new logos?

Ram0n C0keah0lic
03-09-2006, 11:24 PM
The only thing I know is that the label of the plastic bottles will be silver (as fusion mentioned before), but as far as I know, the diet Coke cans have been the same way since 2004 when diet Coke changed its logo... maybe popologist thought that the cans are different because in the print ads they seem different because of the lightning used for the ad...

http://announce.coca-cola.com/diet_coke/images/bottle.jpg

[ 03-09-2006, 11:27 PM: Message edited by: Ramón Coca-Colero ]

Mr Zabe
03-09-2006, 11:58 PM
MrR
Is it me or dose that bottle have a nice Culo. :D
That bottle has a nice look to it.

[ 03-09-2006, 11:58 PM: Message edited by: Mr Zabe ]

popologist
03-11-2006, 07:09 AM
ramon is right. i got confused! my bad.

i haven't seen any new cans. but the 20 oz plastic bottles have a shiny logo now. not sure if they'll change the 2-liter or not.

the logo is the same, i guess. it's only shiny silver now.

they really stand out though.


Originally posted by Ramón Coca-Colero:
The only thing I know is that the label of the plastic bottles will be silver (as fusion mentioned before), but as far as I know, the diet Coke cans have been the same way since 2004 when diet Coke changed its logo... maybe popologist thought that the cans are different because in the print ads they seem different because of the lightning used for the ad...

http://announce.coca-cola.com/diet_coke/images/bottle.jpg

[ 03-11-2006, 07:10 AM: Message edited by: popologist ]

Ram0n C0keah0lic
03-11-2006, 02:40 PM
The new Diet Coke label is good, shiny like the label of the mexican Coke Light...

popologist
03-11-2006, 06:04 PM
i wonder if they can make the cans shinier too?

XLS_04
03-12-2006, 05:02 AM
oh okay, thanks for the pic. I have seen those shiny/foil type labels but I honestly think it is only for the promotion they are running... unless you have read that this is the standard label they will use from now on.

popologist
03-12-2006, 07:15 AM
it looks good. why change it? they really stand out in the cooler. they should've done this a long time ago.

Ram0n C0keah0lic
03-12-2006, 12:34 PM
I haven't noticed it, but Coca-Cola Light Brazil changed its label also...
looks like the Japanese Diet Coca-Cola label... although I don't know if this one is shiny or not...

www.cocacolalight.com.br (http://www.cocacolalight.com.br)

http://www.vonpar.com.br/site/imagens/produtos/cocacola/light/ft_media_g.jpg

[ 03-12-2006, 12:37 PM: Message edited by: Ramón Coca-Colero ]