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Mr Zabe
10-20-2006, 10:50 AM
I wrote this yesterday about the original Mountain Dew marketing campaign.

The campaign matched the youthful exuberance of being a young adult with the "pep" of energy from it's higher caffeine content. This appealed to a younger generation of soda pop consumers that has transcended across several generations of soda pop drinkers.
Bevnet posted Pepsi's current news release from 10/18/06. I did not see this press release prior to making the above post.LOL Looks like I was not too far off in my description regarding Pepsi/MD marketing strategies. smile.gif

Pepsi Brand Overhaul News Release (http://www.bevnet.com/news/2006/10-18-2006-Pepsi_ads.asp)

[ 10-20-2006, 09:51 AM: Message edited by: Mr Zabe ]

greg
10-20-2006, 11:57 AM
You are a Soda SoothSayer!

Mr Zabe
10-20-2006, 12:05 PM
No just a typical soda pop freak, one can short of a fridge pack. :D

CStoreCatMan
10-20-2006, 12:31 PM
11 out of 12 isn't too shabby! smile.gif

Ram0n C0keah0lic
10-20-2006, 04:12 PM
And this press release confirms even more the release of the Caramel Creem flavor of Pepsi Jazz...

IMO the ads of "It's the cola" campaign were good, specially I liked the "Spartacus" ad... even I had the chance to see that commercial in the screens of the Fashion Mall in Vegas with an amazing sound, also I liked the one of the "zumo roasted chicken"... but now that I read that Pepsi will release an ad of girls chasing the Pepsi globe like if it was a Beatle... not good.

[ 10-20-2006, 03:18 PM: Message edited by: Ramón Cokeaholic ]