PDA

View Full Version : coke zero eating diet coke's lunch...



popologist
02-15-2007, 01:52 PM
in australia... coke zero has 13% market share.

http://www.smh.com.au/news/business/coke-does-tad-better-than-zero/2007/02/15/1171405369469.html?s_cid=rss_smh

fusion
02-15-2007, 04:59 PM
It's been going strong there for a while. I'm interested in seeing the 2006 numbers for the US, to see where it ranks.

If they include Cherry Zero in the 2007 numbers, I can see it breaking the top ten in 2007.

wonkapete
02-15-2007, 05:26 PM
Cherry Zero is in high demand here. 2 liters sold out in the first couple days and there haven't been any back on the shelf since. I check every couple days and the shelf is empty. I've been looking out for the Coke guy to see whats up.

Mr Zabe
02-15-2007, 06:59 PM
It's possible that Cherry Zero (US roll out) is experiencing the "honeymoon" effect? I would be more interested in the 3rd and 4th quarter sales data.

I wonder how many extra facings on average Cherry Zero is getting?

[ 02-15-2007, 07:00 PM: Message edited by: Mr Zabe ]

Ram0n C0keah0lic
02-15-2007, 09:02 PM
And Coke zero is selling really well here, I saw a lot of people drinking Coke Zero, some friends of mine told me that they tried it and it's really good, when I go to some supermarkets or some grocery stores, I see some shelves of Coke Zero almost empty... and the local Coca-Cola bottlers are making a strong advertising and promotion campaign, here in Ags. there's a lot of Coca-Cola Zero billboards in the main streets of the city...

and if you excuse me... I'm gonna drink one right now...CHEERS! :D

popologist
02-15-2007, 11:01 PM
i FINALLY found 2 12-packs of cherry coke zero... and bought them both!!!

the bad thing was... each 12 pack cost me more than 6 bucks!!! i wasn't thrilled about that, but... i'm sipping one now... and it's worth it. ;)

popologist
02-15-2007, 11:05 PM
Originally posted by fusion:
It's been going strong there for a while. I'm interested in seeing the 2006 numbers for the US, to see where it ranks.

If they include Cherry Zero in the 2007 numbers, I can see it breaking the top ten in 2007. the official numbers for 2006 aren't out yet (but should be soon).

the last i heard is that, in the US, coke zero will have just missed the Top Ten. i think it was just below 1.2% market share. and the Top Ten usually range from 1.2% to 18.0%.

i also read, in the fall, that zero's sales were up 130% from last year.

if cherry zero's sales are included in 07, it's almost certain it will break the top ten (in the US).

in other countries, it's already in the top 4... just behind coke, diet coke and pepsi!!!

SURGE
02-16-2007, 12:00 AM
No surprise. Especially in contries where there is a less dedicated diehard DC fanbase. No worries Zero will make the top ten in '07 or or '08 at the very worst.

Mana211
02-16-2007, 09:59 AM
fwiw at walmart here Cherry Coke Zero is $2.98 per 12 pack but all other coke products are $3.88 per 12 pack.

The date on the 12 packs was Jun 2007 so it should hold for a while.

I stocked up on it a bit when I noticed that...

The King
02-18-2007, 12:59 AM
I lucked out this week. Here in So Cal, Albertson's has all their Coke, Pepsi, and 7-Up 12 packs for $1.99. There's a limit of 2 12 packs at that price, but I've already made 2 stops, and picked up one pack of Cherry Zero in the mix.

Ram0n C0keah0lic
02-18-2007, 02:53 AM
the black packaging is now in Canada, pics at flickr:

http://farm1.static.flickr.com/155/393754538_9261d65946_d.jpg

http://farm1.static.flickr.com/154/393754455_a6b6e49b5a_d.jpg

popologist
02-18-2007, 06:51 AM
that's the same as the american packaging. smile.gif

Mr Zabe
02-18-2007, 08:38 AM
I was going to say the same thing. LOL
Yesterday I saw a nice end cap display,Coke Zero's
fridge pack has a very cool look to it.
It gives off the "I have gonads." vibe. smile.gif

[ 02-18-2007, 08:40 AM: Message edited by: Mr Zabe ]

fusion
02-18-2007, 06:55 PM
Not the same, but close. The Canadian version clearly displays the sweeteners used. And I belive the US version says "Real Coke taste" - but I could be wrong.

Ram0n C0keah0lic
02-18-2007, 07:17 PM
another difference is that the american version has some gray in the top of the logo and the canadian doesn't

popologist
02-18-2007, 08:23 PM
my can says "great coke taste. zero calories."

but the logo is the same.

Ram0n C0keah0lic
02-18-2007, 11:00 PM
Originally posted by popologist:
my can says "great coke taste. zero calories."

but the logo is the same. Most of the Coke zero labels in the world says "great Coke taste zero sugar"... but ours says "el sabor de siempre, zero azucar" that in english means... (see my signature)

[ 02-18-2007, 11:01 PM: Message edited by: Ram0n C0keah0lic ]

popologist
02-19-2007, 10:12 AM
i think the US is the only place they use "zero calories"... as opposed to "zero sugar." even the canadian version says "zero sugar."

must be a cultural thing.

Ram0n C0keah0lic
03-12-2007, 02:01 AM
Pěc of the 20 oz. label of canadian Coke Zero that I found at flickr...

http://farm1.static.flickr.com/162/418402909_a55b445ceb_o_d.jpg

liberty
03-12-2007, 07:35 PM
I've tried Coke Zero because we can no longer find Coke C2 in our area. We have found Diet Rite Zero to be MUCH better than Coke Zero. It doesn't have the aftertaste.

Does anyone know where we can buy Coke C2? We can't go the Cherry "anything".