View Full Version : Vault 20 oz's for 50 cents!

Green River
03-25-2006, 01:35 AM
I went to the nearest Phillips 66 and Chevron looking for Aruba Jam and found that Vault is selling for 50 cents :( I take it,its not doing too well.

[ 03-25-2006, 12:36 AM: Message edited by: Green River ]

Mr Nethead
03-25-2006, 02:45 AM
That's the intro price. Coke wants people to try Vault so they made it extremely affordable. smile.gif

Green River
03-25-2006, 03:22 PM
I just thought it maybe was the same situation as Sierra Mist,cuz back in 2002 the Tesoro gas station across the street from my school started selling 20 oz's for 33 cents.The guy said it wasn't doing well and then people started buying them by the hundreds,so there technique worked well.

Rob The SURGE Drinker
03-25-2006, 04:46 PM
they have been that price here ever sceince the beginning

Mr Zabe
03-25-2006, 06:01 PM
Yeah, I expect that Vault will have this special discount promotion for (educated guess) at least until the end of the summer. My thought is that Coca Cola is pretty much giving Vault to the retailer at a low cost as part of a mega attempt to get people to try Vault and get fall in "love" with it. (Coca Cola is giving Mountain Dew the full court press and has pulled it's goalie,sports talk for full out war.LOL)

I will guess that Vault will be sold for $1 six per six packs and 50 to 65 cent 20btls for a good long while. IMO

[ 03-25-2006, 06:00 PM: Message edited by: Mr Zabe ]

Ram0n C0keah0lic
03-25-2006, 06:29 PM
20 oz. for .50 cents, WOW! that's cheaper than 600 ml sodas here!...

03-25-2006, 06:58 PM
The lowest we are doing is 69¢, at Food Lion. I think that price is good for 2-3 months.

And we have Buy 2 20z Coke products, get a free Vault or Vault Zero 20oz. And since Vault and Vault Zero are Coke products, you can get three for the price of two, so that works out to be $1.38 for three, or 46¢ a bottle!

03-26-2006, 07:33 PM
50 cent Vaults are everywhere here in Iowa. I'll drink them until they go to regular price then stop, just like lots of people did with Surge.

03-26-2006, 11:39 PM
69 is the lowest we have in this part of PA. I just picked up a couple of 6packs of cans for $1.50 each.

03-27-2006, 06:30 PM
I went to Kroger and WalMart yesterday and they only had 10 bottles of Vault combined. The 10 they had were priced at $1.19!!!! I was going to stock up again because I figured they would still be on sale, but now I'm worried that they won't be on sale anymore!!!

Mr Zabe
03-27-2006, 06:58 PM
I would check other local grocery stores for cheap Vault bottles and 6 packs. Most of us are guessing that there will be super cheap Vault for at lest a few more months.

[ 03-27-2006, 06:02 PM: Message edited by: Mr Zabe ]

03-27-2006, 09:16 PM
Originally posted by fusion:
The lowest we are doing is 69¢, at Food Lion. I think that price is good for 2-3 months.

OUr $.69 at Food Lion ends next Wednesday. That's the lowest price I've seen here. The $.88 rollback at Wal-Mart goes until sometime in May.

We've got tons of the buy 2 12 packs, get a free Vault 20 ounce coupons. Put 'em out on a 2/$5 ad, and you've got a darn good deal.

NoVA Alex
03-31-2006, 05:25 PM
I could only hope for a 50¢ 20 ... CVS here in NoVA has em priced the same as other Coca-Cola 20s (~$1.39). My local Shoppers has em around 89¢. In short, no noticable discounting near me. :(

03-31-2006, 05:49 PM
Keeping the price at 50 cents over the summer doesn't make since to me. Summer is the profit seqason for CSD's. They introduced it in January to build hype throughout the late winter and spring. They hope to get you hooked in those 4-5 months and then make money on it in the summer.
I don't think Coke will give away 3 quarters worth of profit at that volume.

Hollow Man
03-31-2006, 06:58 PM
We don't have cans of VAULT here yet, and most places have hiked the price back up to over $1.20 a bottle. There is only one store that sells it cheap (3 for $2), and I can't imagine they'll keep that up for much longer.

C'mon cans!


Mr Zabe
03-31-2006, 08:26 PM
Here's my thought why Vault will stay on heavy promotion through out the summer.

Coca Cola wants to "burn" Vault into the minds and tastes buds of fringe MD and new Vault lovers. IMO Coca Cola is willing to forgo a short term profit on a brand that has the potential of gaining a strong competitive market presence quick and faster than lets say an old school 2-3 year plan.

Let call this a "thinking out of the box" approach to marketing. At the end of the summer, I would expect Vault to slowly creep it's retail price up. How ever because of it's quality and market absorption Vault will continue to do well.

It's the old seed,water,and sun approach to soda pop marketing. smile.gif

[ 03-31-2006, 07:30 PM: Message edited by: Mr Zabe ]

04-01-2006, 01:25 AM
Coke did say they were gonna reinvest the first 2 years of profit into the brand... so I think your onto something- promotions ought to be fairly common for awhile.

04-01-2006, 08:49 AM
The six pack cans are the deal right now - usually 2/$3, sometimes 10/$10. Cheaper than 20oz, and they last a lot longer.

Mr Zabe
04-01-2006, 09:07 AM
Pretty much same here in Chi Town.
The six packs sell from $1 to $1.29 each.
The 20oz btls sell from $.069 to $.99.

IMO Vault out of the can or from the can poured over ice taste better than from the 20oz btls.
Like Fusion said the cans will last in code for a at least 9 months.

[ 04-01-2006, 08:07 AM: Message edited by: Mr Zabe ]

04-01-2006, 09:46 AM
i think zabe is right. coke wants to get people "addicted" to vault, and then they'll hike the price.

Mr Zabe
04-01-2006, 09:56 AM
With the one caveat, "hike" will be a slow gradual $0.10 cents here and there increases with a cross brand promotional coupon program.

IMO a good number of Vault "fence sitters" will still stay with Vault if the price increases are very gradual.

Addiction and loyalty are usually gained from a great product, which IMO Vault so far seems to be. smile.gif

[ 04-01-2006, 08:57 AM: Message edited by: Mr Zabe ]

Green River
04-01-2006, 07:46 PM
Originally posted by popologist:
i think zabe is right. coke wants to get people "addicted" to vault, and then they'll hike the price. Well it is sure working on me,I buy almost one a day now.

Mr Zabe
04-01-2006, 07:57 PM
Me too, I have a can in the morning and in the evening. I know I am a nut case LOL but it tastes so good and refreshing. IMO it's joy in a can. :cool:

BuzzMonkey Energy
04-02-2006, 11:19 PM
I tried vault for the first time today...seems a bit too sweet for my taste, and didnt give me the kick i expected, anyone agree?

Buzz Monkey Energy


[ 04-02-2006, 10:20 PM: Message edited by: BuzzMonkey Energy ]

04-03-2006, 02:44 PM
Originally posted by BuzzMonkey Energy:
I tried vault for the first time today...seems a bit too sweet for my taste, and didnt give me the kick i expected,I think the extra sweetness over for instance SURGE comes from the need to cover up the caffine. VAULT has 70+mgs of caffine 12oz so its pretty close to a Jolt and way above a Dew or SURGE. Just shy of the legal limit.

Mr Nethead
04-03-2006, 02:58 PM
I wonder how long Pepsi will continue discounting Mountain Dew. Vault being sold at low prices is not only helping to build the brand, it's hurting Pepsi at the same time.

By the way, I was at one of my favourite gas stations today and they were all out of regular Vault. They had some Vault Zero left though.

04-03-2006, 03:06 PM
The level of discounting seems to vary by market. I haven't seen much discounting at all here in SoCal...some here and there but nothing like what's being described in this thread. Perhaps Coke is being strategic in which markets it chooses to discount in and at what rate. That would make more sense to me as SoCal isn't as big of a Dew market as those in the mid-west or on the east coast.

On the flip side, I'm not sure if the gradual price increase would happen or not. In order for Coke to offer such deep discounts, they are spending money to make that happen. I'm not sure how long they could keep it up or how much $$$ they have to gradually increase the price (which still means a long term discount and long term investment).

[ 04-03-2006, 02:08 PM: Message edited by: CStoreCatMan ]

04-04-2006, 07:02 PM
Went to Kroger today and they had a fridge full of Vault and Vault Zero!! It was 50 cents too, so I bought 10 of them lol. I didn't think I was going to find it for 50 cents anymore. Oh and the cashier told me there was a $3 fee for buying that many. She was just joking though LOL!!! :D