View Full Version : CCE shift
12-27-2002, 12:02 AM
Late February 2003, the Mid-Atlantic division will be the first to roll out a new package, the 24oz 6pack. I suspect that they've seen Pepsi make too much money/volume off the package, and now they're ready to jump into the game. 8 pack 16.9oz will be going away, and I believe we will be reintroducing the 6 pack 16.9oz.
Fridge packs won't come until August, though.
Other than the recent package/graphic changes from KO, PEP, and Cadbury.. anyone else know of any changes for the coming year from the big boys?
12-27-2002, 12:46 PM
Very cool! It's about time Coke rolls out some different packaging. We had fridge packs here for like one week and then the went away. Must have been testing them.
12-28-2002, 02:54 AM
Unless they had to buy a shipment from the Lakeshore (Chicago) division instead of their usual production facility. I know we've been getting a lot of stuff from Twinsburg OH lately. And they have the 2 liter shells like Pepsi, and they don't stack with ours. What a pain.
12-29-2002, 02:38 PM
A Red Bull rep in my region informed me that Coke is coming out with an 8.3 oz can this year of Classic(perhaps similar to the aforementioned slim can), although Im not sure how reliable his info is.
He seemed to be concerned about it popping up in his precious Red Bull glide racks.
If its true, it sounds like he should be concerned.
12-29-2002, 06:30 PM
Originally posted by fusion:
Unless they had to buy a shipment from the Lakeshore (Chicago) division instead of their usual production facility. I know we've been getting a lot of stuff from Twinsburg OH lately. And they have the 2 liter shells like Pepsi, and they don't stack with ours. What a pain.I'm going to guess that a lot of CCE facilities are shifting *where* they get product from due to the launch of Fridge Pack. For example, the two plants we see here in the midwest (LX Lenexa, KS, and WI (We think this is Wichita KS) seem to be aligning themselves to handle the switch to Fridge Pack. Historically, only WI has been running Dr Pepper, but now LX is. I recall reading that in Atlanta and Philly, they had to stockpile a month or two worth of product in advance, as the entire plant would have to be shut down. In the case of Consolidated, they have enough facilities to shuffle things around while their plants got situated.
Where Fridge Pack is going to be a real problem is for bottlers like Ozarks Coke who pull canned product in from LX, WI, EE, OC, and CV (EE and OC are Oklahoma Coke/Great Plains) If EE and OC don't go Fridge/Cool 12 when LX and WI do, there's another issue in and of itself.
I suspect that they're getting ready to convert LX and WI individually to Fridge pack considering they run the same products.
In the case of Twinsburg, I suspect this to also be the case. TB seems to be a popular one seen in a LOT of the upper midwest and parts of New England. I'd guess CCE is trucking in stuff from plants lower on the scale until they get things configured for Fridge Pack
12-29-2002, 09:10 PM
I have traveled lately through Indiana, Illinois, and Iowa. CCE Indianapolis(HO), CCE Cincinnati(CN), still uses old style boxes. I traveled through Central Illinois, where they were getting product from Chicago Regional(RX) in the old style boxes from one of the 3 lines(RX) has and St. Louis (SL). It appears that it has taken sometime to convert all 3 (RX) lines to fridgepack. This time all the Chicago and St. Louis product was gone and replaced by Indianapolis product. In Iowa they had been getting product in old packaging from Lenexa (LX), St. Louis (SL), and Chicago (RX). This time they had fridgepacks from (RX) and (PA). I am not sure where (PA) is. CCE must go into a market area and completely shipout and clean-up its stock, area by area, leaving nothing behind. They probably re-ship the old style packs to another area going through conversion.
[ 12-29-2002, 08:16 PM: Message edited by: bigrich ]
12-31-2002, 04:03 PM
Don't trust them redbull guys. But who knows Coke might do it. But why? Is there any good reason? I doubt that they will replace 12oz in 12 packs with these since they just spent millions on the launch of Fridge Packs. So what is the use of a 8.4oz can?
12-31-2002, 09:12 PM
The ice cream manufactures here in the east coast have stopped producing half gallon sized containers for their ice cream. They are now 1 and 3/4 quarts. For the same price as the half gallons of course. At least I think thats how it goes. Perhaps Coke wants to make the size of the drink smaller so they can charge the same price for it. Who Knows!
01-01-2003, 01:16 AM
Fridge Packs break too easily!!! They're proably not going to last very long out there the only good thing about them is you ca put out 2 times more out on the shelves than when the regular 12 packs were out which I miss :( !! They didn't fall apart as easily as the fridge packs!!! Now They're not allowing me to use packaging tape to tape up the fridge packs I wonder why not?? Heck we need packaging tape even more than we did when the regular 12 pks were out!!! :mad:
01-01-2003, 03:22 AM
Originally posted by bigrich:
I have traveled lately through Indiana, Illinois, and Iowa. CCE Indianapolis(HO), CCE Cincinnati(CN), still uses old style boxes. I traveled through Central Illinois, where they were getting product from Chicago Regional(RX) in the old style boxes from one of the 3 lines(RX) has and St. Louis (SL). It appears that it has taken sometime to convert all 3 (RX) lines to fridgepack. This time all the Chicago and St. Louis product was gone and replaced by Indianapolis product. In Iowa they had been getting product in old packaging from Lenexa (LX), St. Louis (SL), and Chicago (RX). This time they had fridgepacks from (RX) and (PA). I am not sure where (PA) is. CCE must go into a market area and completely shipout and clean-up its stock, area by area, leaving nothing behind. They probably re-ship the old style packs to another area going through conversion.PA I believe is Eagan, MN. They supply Schweppes Ginger Ale here to CCE and still in old 12 packs.
The more and more I read of this thread it appears as if Fridge Pack will be hitting here as soon as LX or WI converts.
01-01-2003, 05:48 AM
Fridge Packs have landed in Dallas. I saw two pallets loaded with them in my store's back room.
01-02-2003, 01:42 AM
Up here cce is getting ready to switch to all fridge packs, I've been told that there inventory is running out so they can do that. I was told that they are going to put all flavors in fridge packs (even tab) cause if they didn't it would never fit right on the shelf. I guess when that time comes there going to remove all old 12pks off the shelf and either build a display with them until they are gone, or take them all back and run them through there full service truck until gone.
01-02-2003, 02:59 AM
When Philadelphia made the switch, they had the old style 12 packs on the displays, and the new style on the shelves. Many stores actually went completely empty that weekend before they got their deliveries in on Monday/Tuesday of the fridge packs. Some of the slower stores just mixed the new and the old, and I think they ran a lot of can ads to clear out the old product.
I'd hate to see when we finally do the switch in August, since we sell 26 flavors of 12 packs.
Coke, Vanilla, Cherry, CF Coke, Diet, Diet Vanilla, Diet w/Lemon, Diet Cherry, CF Diet, Sprite, Diet Sprite, Fresca, Pibb Xtra, Lemonade, Light Lemonade, Pink Lemonade, MM Orange, Light MM Orange, MM Grape, Barq's RB, Diet Barq's RB, Nestea, Diet Nestea, Raspberry Nestea, Seagram's, and Mello Yello.
01-02-2003, 04:03 AM
In Dallas, along with all the other flavors, we also have Fanta Pineapple and Orange. I don't remember seeing Minute Maid Orange or Grape.
01-02-2003, 06:13 AM
When I was in southern Virginia on my last road trip, Coke Consolidated had Fanta Orange, Grape, and Strawberry in fridge packs. As far as I know, Philadelphia Coke is just making Fanta Orange fridge packs.
In Maryland, we don't even sell Fanta multipacks in our warehouse. Just 2 liters, 20oz and I have also seen Fanta Orange 6 packs, but they are used for full service.
01-03-2003, 03:34 AM
CCC has had 8oz 6 pack cans for over a year now.
Coke and then V Coke
01-05-2003, 03:26 PM
When are these 24oz. 6 packs comming out? Is this going to be available across the U.S. or just select states?
01-05-2003, 10:15 PM
anyone know where production plant "FL" is?
i've been seeing a lot of product from them lately in detroit.
01-06-2003, 12:19 AM
24oz 6 packs are due out late February. Mid Atlantic Division will be the first to get them. I don't know if they are going to be rolled out nationwide.
The Mid-Atlantic Division consists of territory in southern Delaware, most of Maryland (excluding the western 3 counties), Washington DC, most of northern Virginia (DC Metro), South eastern Virginia (Richmond/Norfolk), and a small portion of North Carolina.
[ 01-05-2003, 11:20 PM: Message edited by: fusion ]
01-22-2003, 02:58 AM
Other changes due out this year (at least for the Mid-Atlantic Division) include:
New packaging for Minute Maid juices-to-go. I think they are switching to a bottle similar to the Nestea "rocket" bottle.
New packaging for Powerade, or at least new packaging for new flavors (I am unsure of which one it is). The (very small) picture looks like the bottle is similar to the All Sport bottle.
New graphics for Sprite.
24 ounce 6 pack Dasani. Coke Consolidated has had this for a while. We should be getting it in Maryland any day now.
Relaunch of Diet Coke with Lemon. I know they are getting new graphics, hopefully they improve the flavor while they are at it.
Fridge packs still scheduled for an August release, though I have had heard they may delay it until after the summer.
And, as usual, Coke will be pushing Nascar. They also add the NCAA championships to their roster of sponsorships this year.
Tab 20oz is officially dead. We are supposedly getting it in 6 pack cans, instead.
Currently, our half-liters are sold in 8-packs, but we are going to go with the 6-pack, like most of the rest of the country. This will also be happening within the next month or so.
Expansion of package availability for Minute Maid Lemonade/Punch. We still sell a lot of this stuff, even though it's the dead of winter.
That's about all I can remember from the marketing calender I looked at this morning.
02-07-2003, 10:19 PM
In case anyone is remotely curious, I do have some updates.
Powerade Orange has hit our warehouse. 32oz/20oz/6pack. I haven't seen it in any stores, so I can't give my impression of it yet.
24oz Dasani has also landed, and we are pushing it in a few chains. I am disappointed that CCE chose to use the cheesy "bolt" bottle design instead of the new bottle design that Consolidated uses for the 24oz.
24oz 6 packs of Coke/Diet/Sprite should be arriving any day now. Retail will be $2.99 in most places, probably 2/$5 at Wally (that's what Pepsi sells their 24oz for as well).
The switch from 8 packs to 6 packs on the .5 liter will begin the week after next. They're doing it chain by chain. Should be pretty interesting, and probably a good learning experience for when we swap the regular 12 packs for fridge packs.
Still no official word on the timetable for that, but from what I was told, they are going to send a full delivery of fridge packs into an account, and send in a crew to pack up all the old style 12 packs and they will be shipped to another store. Seems like a lot of work to me.
02-11-2003, 04:56 PM
Thanks fusion! keep us posted on any updates you find.
Have not seen any 24oz. 6 pack bottles of any kind here yet, maybe they will all be released at once in the next few weeks.
We still have the old graphics on the Coke 16oz. 6 packs, so maybe that means they will switch to the 24oz. 6 packs here as well, who knows.
02-14-2003, 06:03 PM
they finally pushed out new graphics in lansing, mich market on coke/diet 6pk half liters and 2liters although old graphics are still plentiful.
we get our plastic from DT (detroit) and GR grand rapids, although we get all 1 liters from FL. where is bottler FL?
im also starting to see pibbxtra reappear in stores in the 20oz. for a long time it was only in 12pk cans period.
02-19-2003, 09:19 PM
i just saw 24oz 6pk dasani's when i went home to detroit.
02-22-2003, 12:42 AM
still no sign of anything in 24oz. 6 packs.
02-22-2003, 12:43 AM
atleast the 20oz. bottles finally have the new graphics on them.
02-24-2003, 01:48 PM
24oz landed today. I'll post a picture when I pick some up either today or tomorrow.
We'll actually have five flavors:
Coke, Sprite, Diet Coke, CF Diet Coke, and Dasani.
02-25-2003, 08:42 PM
Ok, here's the picture. I put a 20oz bottle next to the 6-pack for size comparison. The 24oz bottles are the same diameter as the 20oz, and they use the same red shells they use for the 20oz. The bottles are basically just taller below the label.
03-05-2003, 12:05 AM
they will start running 24oz bottles in michigan in one month, according to sources. only in the same basic flavors as fusion mentioned above.