View Full Version : Vanilla, Diet Vanilla and Diet Lemon to be disco'd

11-04-2005, 04:17 PM
here's the article link:



By Anupama Chandrasekaran
1 hour, 34 minutes ago

NEW YORK (Reuters) - Coca-Cola Co., the world's largest soft drink maker, said on Friday it would phase out its Vanilla Coke, Vanilla Diet Coke and Diet Coke With Lemon beverages in the United States by end of this year.

Coca-Cola shares were down 1.1 percent in afternoon trading on the New York Stock Exchange.

The announcement came a day after Coca-Cola said it would phase out Vanilla Coke and Vanilla Diet Coke in the United Kingdom early next year. The company said sales have declined.

Coca-Cola added that it plans to introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in the United States in January 2006.

The company said Vanilla Coke, which was introduced in the United States in 2002 and Diet Vanilla Coke in 2003, could return sometime in the future. Details about whether Diet Coke With Lemon, which made its U.S. entry in 2001, would be brought back were not available.

"I don't know if we have ever taken out a flavor and brought it back to the market, but the landscape continues to change and we want to be as flexible as possible to adapt to the changing landscape," said Scott Williamson, a s****sperson for Coca-Cola.

The phase out follows declining sales for the brands in the United States. Vanilla Coke sales slipped to 35 million unit cases in 2004 from 90 million unit cases in 2002, while Vanilla Diet Coke sales dropped to 13 million unit cases last year from 23 million unit cases in 2003, according to Beverage Marketing, a beverage research and consulting firm.

Sales of Diet Coke with Lemon have fallen to 9.9 million unit cases in 2004 from 24 million unit cases in 2001, data showed.

Analysts have said that one of the keys to the company's future is to innovate new products that will help Coca-Cola capture more consumers who have moved away from sugary soft drinks to diet versions, or to healthier low-or no-calorie beverages such as water and orange juices with reduced sugar.

Both Coca-Cola and PepsiCo Inc., the No. 2 soft drink company, are battling for the allegiance of increasingly picky U.S. consumers. The United States is the largest market for the soft-drink companies.

"It is a rapidly changing beverage landscape and it is important for Coke to move quickly to deliver on what the consumer wants," said Gary Hemphill, managing director of Beverage Marketing. "The competition for shelf space is intense."

Shares of Dow Component Coca-Cola were down 44 cents at $42.15 on the NYSE.

Mr Nethead
11-04-2005, 04:34 PM

I love Vanilla Coke. :(

11-04-2005, 04:37 PM
Great. :(

DJ HawaiianShirt
11-04-2005, 08:19 PM
This won't make Anita happy.

SEV :(

11-04-2005, 09:04 PM

Please please stop this freaking Vanilla Coke massacre! NOW! :mad: :mad: :mad: :mad:

11-04-2005, 09:16 PM
http://www.marketing-up.com.mx/imgarticulos/nota1076.jpg http://www.leftcorner.com/swg/waaaa.jpg

11-04-2005, 09:31 PM
I do not understand why they would'nt just try Black Cherry Coke & Diet. I really don't like the vanilla taste in a soft drink. Most people obiously don't like the vanilla flavor either if they are pulling the Vanilla & Diet Coke lines.

Look In The Tunk
11-04-2005, 09:41 PM
This won't make Anita happy.I don't post here anymore, but I decided to come over to see everybody's reactions to this.

I don't really care about the demise of either of the products. I could barely stomach Diet Coke Vanilla on a regular basis, and I grew tired of Vanilla Coke two months after it came out, and I got tired quick of everybody talking about it.

Coke screwed up when they reforumated Diet Coke With Lemon, that's why it died. The first version was LEMON, the last two versions were lemon that had been sitting on somene's counter for a few days.

I just hope you can uh taste the cherry and vanilla in the new flavors unlike Cherry Vanilla Dr. Pepper.

11-04-2005, 09:44 PM
i would imagine pepsi would be right behind them, although our vanilla's/lemons/cherries do pretty well - around here at least

Mello Yello Luver
11-04-2005, 09:59 PM
It's a shame, I though Vanilla Coke was a very good soda.

Lets hope Pepsi Vanilla doesn't share the same fate.

11-05-2005, 11:32 AM
Originally posted by pepsidew:
i would imagine pepsi would be right behind them Yeah I would agree. What really surprises me is not that VC is going but that Pepsi Vanilla is still around. Around these parts I would say VC outsells PV 2-1. Pepsi never really pushed vanilla because they were late to the market but maybe they are hoping their numbers will be boosted by the lack of VC. If that doesn't pan out in a few months though I fully expect PV to dissapear. Pepsi's other flavored colas seem to be doing decently well too.

11-05-2005, 03:34 PM
i think its a case where the diet versions of pepsi vanilla, twist, and lime do pretty well - but the regular versions sell slowly. pepsi vanilla is one of my favorite sodas so it would bum me out to see it leave, pepsi lime is okay, and pepsi twist is crap. as for the coke flavored sodas - coke with lime is the only one i can drink - the rest are gross - in my opinion

11-06-2005, 02:57 PM
i say coke should do away with coke lime as well. i don't see a lot of movement at all on that stuff on the shelves. the minute maid lemonades, lights IMHO should all be moved to the juice section of the store.

more shelf space needs to be given to things people still want: diet cherry coke, root beer, the new fresca's. in all of these new flavors, i think sprite has really taken a hit, as most of the new flavors have been lemonade or cola based actions.

11-06-2005, 03:07 PM
if pepsi does decide to get rid of some of their flavored pepsi's it would be nice to see them bring them back a few months out of the year, but i doubt that would happen. or maybe even a multi-pack - like 12 packs with 4 cans of lime 4 vanilla and 4 twist. just an idea

11-06-2005, 06:28 PM
It's ridiculous the way the shelves are in some of our Food Lions...in some stores the shelf holds one case of Diet w'Lime, one case of Root Beer, and on case case of Ginger Ale. Get on a 2/$5.00 and see how long the shelf lasts. and it's hard to get incremental pallets to help with it, the DM in this area wants nothing on the floor but what is in the store notes.