Soda by Hammer
05-04-2004, 05:59 PM
Are there any groups of collectors or enthusiasts of those old signs on stores that display a beverage logo? You know, those rectangular soda signs, usually backlit, that are braced from the sides of older buildings. Usually they have a full soda brand logo taking up most of the sign space, with the name of the store in small lettering below. Not as common as they once were, such signs may still be found in small towns across America.
I'm still a little puzzled about what these signs meant. Sure, if there's a Coke sign above a restaurant or a grocery, the understanding is you can buy Coca-Cola there. But what does it mean when there's a sign in front of a business that does not usually sell soft drinks, like a 14-room motel? (vending machines?)
I'm trying to start a collection of photos of different store signs. So far, the most common signs I've found are Coke, Pepsi, and 7up, with a very occasional Mountain Dew. So whenever I travel I look for rare brands. Rumor has it there's actually a Teem sign hanging somewhere. I'm also trying to locate signs from different eras (Pepsi in script) and other variations; some of the Coke signs are round for example. I plan to put these all on a website soon.
Some beer companies have similar logo signs, and I hear that in parts of small-town Pennsylvania, Breyer's and Hershey's Ice Cream do the same.
I'm still a little puzzled about what these signs meant. Sure, if there's a Coke sign above a restaurant or a grocery, the understanding is you can buy Coca-Cola there. But what does it mean when there's a sign in front of a business that does not usually sell soft drinks, like a 14-room motel? (vending machines?)
I'm trying to start a collection of photos of different store signs. So far, the most common signs I've found are Coke, Pepsi, and 7up, with a very occasional Mountain Dew. So whenever I travel I look for rare brands. Rumor has it there's actually a Teem sign hanging somewhere. I'm also trying to locate signs from different eras (Pepsi in script) and other variations; some of the Coke signs are round for example. I plan to put these all on a website soon.
Some beer companies have similar logo signs, and I hear that in parts of small-town Pennsylvania, Breyer's and Hershey's Ice Cream do the same.