View Full Version : Wholesale Retail---recon

02-06-2003, 08:50 AM
Good morning-

I'm doing a little recon on wholesale/retail pricing for:

Honest Tea and
Tazo Tea (I believe it's $14.99 wholesale per 12-pack)

Drop off prices to CS on per case or 1/2 case.

If I had the money Id buy the bev marketing report, but, alas, I'm just starting out.

Any help?

Thanks in advance,


02-06-2003, 02:22 PM
I see honest tea at $1.11 per unit 12 16 oz & tazo 13.8 btl at $1.14 per unit 24 at Tree- don't buy and the prices subject to sale and other discounts.

[ 02-06-2003, 01:24 PM: Message edited by: shawn2 ]

02-06-2003, 02:38 PM
Thanks Shawn. Anyone Else?

02-07-2003, 01:45 PM

From what you said, it doesn't seem like there are any worthwhile margins to sell Tazo.

1.14 wholesale, 1.38 retail??

02-07-2003, 02:20 PM
I've seen that stuff go for upwards of $1.49/$1.59 a bottle. Definately not $1.38. I think he was referring to the size of the bottle, 13.8 ounces.

02-07-2003, 05:27 PM
gotcha. Retail is higher here in NYC. I've seen $1.89. The honest tea seems like a nice margin.

02-07-2003, 10:38 PM
Retail in my sandwich shop in Charlottesville, VA is $1.59. Price seems to hover around $1.50 in the local grocery stores. I might have seen it as low as $1.29 or $1.39 at Kroger.

We get HT at $11.50 per case of 12 from our local distributor.