PDA

View Full Version : Some new "innovations" from Coke



Red Fusion RoX
02-13-2005, 08:31 PM
Heres a URL from a Beverage world. It's really funny how Coke thinks they're so special. As you read through the article you will notice how much they try to feel special about themselves.

http://www.beverageworld.com/beverageworld/headlines/article_display.jsp?vnu_content_id=1000751120

ecliptic
02-14-2005, 05:12 AM
Awesome. Not really an innovation though. Pepsi Kona ruled. smile.gif

fusion
02-14-2005, 08:08 AM
It's called marketing. A company is not going to come out and say "we suck" or something like that. Even when something bad happens, a company will try to put a positive spin on it.

pdxbevman
02-14-2005, 11:39 AM
Pepsi and Coke continue to drive the csd category down!

fusion
02-14-2005, 12:18 PM
I do agree that the big two aren't doing much innovation these days, in terms of new flavors. They see innovation more on the packaging side.. fridgepacks, small PET bottles, small cans, etc.

I'm not sure what untapped CSD flavors there are out there? Everything seems to be a "me too" or a "line extension" these days.

teamtitan512
02-15-2005, 12:22 AM
Well, no one's ever done straight cranberry. I'd drink it, but the price to make it wouldn't be cheap w/o artificial flavorings. Raspberry I've never seen from the big 3, only from Cott through the Sam's line.

Green Apple might be interesting. Giant Eagle had it in their private label line. I've thought about pie flavored sodas, and whether or not that would fly.

Vanilla Creme, Chocolate Creme, Lemon Meringue, Coconut Creme...wonder how they'd go over?

fusion
02-15-2005, 11:08 AM
Polar Beverages makes a line of Cape Cod Dry sodas.. they've got a cranberry.

http://www.polarbev.com/products_ccd_cran.html

ithastabeshasta
02-15-2005, 02:02 PM
Faygo (national beverage) makes a Coconut Creme pie, chocolate creme pie and Key lime pie diet sodas. Jones has a green apple soda.

[ 02-15-2005, 02:04 PM: Message edited by: ithastabeshasta ]