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View Full Version : PepsiCo acquires Naked Juice



CStoreCatMan
11-21-2006, 12:20 PM
Read the story here:

http://www.bevnet.com/news/2006/11-21-2006-Naked_Pepsi.asp

What do you guys think about this one? Probably one of the better "brand" purchases in some time.

rackitup
11-21-2006, 01:06 PM
It is verry popular on the West Coast.

I know it has a Short Shelf Life.

I know there R several SKU's.

How will it be distributed once Pepsi takes it over?

Red Sox fan
11-21-2006, 01:17 PM
Anyone know how much Pepsi paid for it?

jerr2429
11-21-2006, 08:10 PM
i work for pepsi and it will be handeled by specialty food companies like it is now.

turbojames
11-21-2006, 08:21 PM
is it me or is coke not doing acquisitions?

the lastest stuff from coke i remember is godiva coffee, enviga, and gladich (something about coffeehouses). is there any newer news from coke?

fusion
11-21-2006, 11:19 PM
Gladich?

You're thinking of Far Coast. Right now it's in testing - they opened a store in Toronto.

Coke already owns a fresh juice company - Odwalla.

the saint
11-22-2006, 07:15 PM
Originally posted by Red Sox fan:
Anyone know how much Pepsi paid for it? Like any of the other aquisitions Pepsi gets, way morre than they will get in return. They will more than likely HFCS it up and make it worthless junk then kill it off.

pepsipimp
12-02-2006, 10:30 AM
I just tried the Naked Pomegranate, pretty good but pricey. I think it was $3 something for one bottle!


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