View Full Version : PepsiCo acquires Naked Juice

11-21-2006, 11:20 AM
Read the story here:


What do you guys think about this one? Probably one of the better "brand" purchases in some time.

11-21-2006, 12:06 PM
It is verry popular on the West Coast.

I know it has a Short Shelf Life.

I know there R several SKU's.

How will it be distributed once Pepsi takes it over?

Red Sox fan
11-21-2006, 12:17 PM
Anyone know how much Pepsi paid for it?

11-21-2006, 07:10 PM
i work for pepsi and it will be handeled by specialty food companies like it is now.

11-21-2006, 07:21 PM
is it me or is coke not doing acquisitions?

the lastest stuff from coke i remember is godiva coffee, enviga, and gladich (something about coffeehouses). is there any newer news from coke?

11-21-2006, 10:19 PM

You're thinking of Far Coast. Right now it's in testing - they opened a store in Toronto.

Coke already owns a fresh juice company - Odwalla.

the saint
11-22-2006, 06:15 PM
Originally posted by Red Sox fan:
Anyone know how much Pepsi paid for it? Like any of the other aquisitions Pepsi gets, way morre than they will get in return. They will more than likely HFCS it up and make it worthless junk then kill it off.

12-02-2006, 09:30 AM
I just tried the Naked Pomegranate, pretty good but pricey. I think it was $3 something for one bottle!