casper
03-08-2005, 07:35 PM
guys, heard from a reliable source that someone sold the full throttle concept to coke, or possibly the formula. is this true?
question is, does coke buy concepts or just marketshare brands? i was told they buy concepts.
how much do you think they pay and what is typical licensing structures? what is a typical/standard deal?
gotta do a project for class and you guys are the best!!!!
any help would be great.
question is, does coke buy concepts or just marketshare brands? i was told they buy concepts.
how much do you think they pay and what is typical licensing structures? what is a typical/standard deal?
gotta do a project for class and you guys are the best!!!!
any help would be great.