Ram0n C0keah0lic
04-05-2006, 12:13 PM
Although it was on sale since last month, yesterday was officially released in Mexico Minute Maid Forte, a new line of juices and nectars (apple, peach, mango, orange, fibermix and fruit mix) available in 500 ml PET bottles, 250 ml glass bottles, 355 ml cans, 1 liter carton and 300 ml carton with straw on it. This new line is like the regular Minute Maid line in U.S.
I've tried the Mango and Peach nectars and they're delicious!!! tongue.gif
http://www.milenio.com/MediaCenter/Fotos/2006/Abril/5/d20f1OR.jpg
COCA-COLA WILL SELL FRUIT JUICES
Alejandro de la Rosa
Milenio (http://www.milenio.com/mexico/milenio/nota.asp?id=67670)
As a part of a product launching strategy in Latin America, The Coca Cola Company introduced yesterday a juice and nectar line under the Minute Maid brand.
In Mexico, during the last six years, this sector had been showing an increase mostrado in volume of 6% and has a seven thousand million pesos value. Jumex and Del Valle have a market share of 80 per cent.
Coca-Cola New Categories & Non-Carbonated products director, Selman Careaga, pointed that the entering of this transnational to this market of juices added with calcium, fiber and vitamins obeys to the raising need of the people for achieving a balance between physical and mental health. “They want to look and feel good”, he commented in the press meeting.
From the non-alcoholic beverages consumed in the country, he said that 70 per cent are from natural origin (water, juices and milk) and the rest belongs to carbonated and sport drinks.
Supermarkets represent the main point of sale with 53 per cent; where since last monday the juices are now available. In May it's contemplated the sale on little grocery stores.
With five presentations in PET, tetrapak and glass packaging, Minute Maid Forte is a line developed specÃ*fically for the local market, that demands a different level of acidity, sweetness and consistency from other nations.
According to the directives, in Mexico theres a consumption per capita of six liters of juice, specially during the breakfast; plus, their market research shows that consumers have more disposal to pay more for a product that accomplishes with their nutrition expectations, what makes this an attractive business.
In the next days will be released in Brazil and Argentina this new lÃ*ne of juices and nectars in asociación with a local firm. In the case of Mexico the product is linked with Minute Maid, brand that has presence in more than 100 countries and that has 60 years of existance.
The advertising proposal was made by the agency Red Cell and it will be the same for Central and South America. And also the release of ads for television, boards, internet, bus stops and magazines, the great bet for the positioning of Minute Maid is in the direct marketing.
[ 04-05-2006, 12:15 PM: Message edited by: Ramón Cokeaholic ]
I've tried the Mango and Peach nectars and they're delicious!!! tongue.gif
http://www.milenio.com/MediaCenter/Fotos/2006/Abril/5/d20f1OR.jpg
COCA-COLA WILL SELL FRUIT JUICES
Alejandro de la Rosa
Milenio (http://www.milenio.com/mexico/milenio/nota.asp?id=67670)
As a part of a product launching strategy in Latin America, The Coca Cola Company introduced yesterday a juice and nectar line under the Minute Maid brand.
In Mexico, during the last six years, this sector had been showing an increase mostrado in volume of 6% and has a seven thousand million pesos value. Jumex and Del Valle have a market share of 80 per cent.
Coca-Cola New Categories & Non-Carbonated products director, Selman Careaga, pointed that the entering of this transnational to this market of juices added with calcium, fiber and vitamins obeys to the raising need of the people for achieving a balance between physical and mental health. “They want to look and feel good”, he commented in the press meeting.
From the non-alcoholic beverages consumed in the country, he said that 70 per cent are from natural origin (water, juices and milk) and the rest belongs to carbonated and sport drinks.
Supermarkets represent the main point of sale with 53 per cent; where since last monday the juices are now available. In May it's contemplated the sale on little grocery stores.
With five presentations in PET, tetrapak and glass packaging, Minute Maid Forte is a line developed specÃ*fically for the local market, that demands a different level of acidity, sweetness and consistency from other nations.
According to the directives, in Mexico theres a consumption per capita of six liters of juice, specially during the breakfast; plus, their market research shows that consumers have more disposal to pay more for a product that accomplishes with their nutrition expectations, what makes this an attractive business.
In the next days will be released in Brazil and Argentina this new lÃ*ne of juices and nectars in asociación with a local firm. In the case of Mexico the product is linked with Minute Maid, brand that has presence in more than 100 countries and that has 60 years of existance.
The advertising proposal was made by the agency Red Cell and it will be the same for Central and South America. And also the release of ads for television, boards, internet, bus stops and magazines, the great bet for the positioning of Minute Maid is in the direct marketing.
[ 04-05-2006, 12:15 PM: Message edited by: Ramón Cokeaholic ]