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View Full Version : DPSU / Mott's and Snapple Beverage Group - Beverage Americas



JACK
08-02-2003, 10:54 AM
These three Divisions are being organized under Beverage Americas and will be managed as an operating unit.

What do you think?
What are the possiblities and opportunities for these diverse brands when sold as a group to major retailers and Foodservice chains.

What do you think?

RunWithDaLilGuy
08-03-2003, 08:48 PM
granted each company seems to have some overlap, i still think it's dumb to combine all three.

each have a different place in the supermarket, and each have a different market to go after.

sodasommelier
09-01-2003, 12:47 PM
Not only do they overlap; often they within themselves contain a variety of beverages which have nothing to do with each other and appeal to different distributors. Often one distributor would excel in about 25% of each of the three companies' offerings but has to follow all of the protocall and often buy one or the other from an ignorant distributor at a premium price to make out the whole selection. And in the midst of all of this various DPSU etc employees get their commissions/numbers etc when in fact they're in essence trying to sell quiche to McDonalds and discounting it heavily to get it in while blocking its available to others so that all of the French restaurants have to make a deal with McDonalds to get their quiche. How about selling the stuff to the people who know what it is and how to market it? Oops... radical concept!