Coca-Cola 13.2 oz. bottles

[XLS_03]

NEW ENGLAND LAUNCHES PACKAGING INNOVATION

March 28, 2003 edition

New Englanders were the first in the country to try out our GRABables signature contour bottle earlier this year. The 13.2-ounce bottles are designed to offer people the value of a 12-pack with conveniently sized contour bottles that can fit easily into a bag, briefcase or purse, and be resealed when needed. Coca-Cola GRABables appeal to the person who wants a beverage they can easily take on the go.

The new product was launched in six cities across New England: Bangor and Portland, Maine; Burlington, Vt.; Manchester, N.H.; and Cape Cod and Lowell, Mass.

Information from www.coke.com (http://www.coke.com)

[fusion]

This sounds like Coca-Cola Northern New England territory. Do you have a picture of these bottles? They sound interesting.

[XLS_03]

Sounds like an attempt to replace 12 pack cans. But anyways I don't think this will be something that will last too long for some reason, just like the slim cans wont last either.

[fusion]

If you go into the South, in Buffalo Rock (http://www.buffalorock.com/) territory, they actually sell 6 pack 12 ounce bottles of Pepsi products. They also have these freaky looking angle two liters, but I digress. They still sold 12 packs, though.

I think this is something along the lines of those "fun runners" from Pepsi. A multi-pack configuration of small bottles, but larger than a traditional six pack.

CCNNE always is rated the top Coca-Cola bottler, so I can see why they'd be willing to try something new. Maybe they're thinking it will be the next "Fridge Pack" (aka the next big thing).