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View Full Version : Looking for Pepsi & Coca-Cola sales #s and Pepsi Press Releases



sodablog
12-18-2005, 04:29 PM
I'm looking for data by Coca-Cola and Pepsi on how well their various flavours (diet and non) are selling and hopefully some past info to show a trend. (Note: I've found basic earnings in the Coca-Cola press centre, but not a breakdown by soda)

Also, I've not been able to find Pepsi Press Releases on new sodas. The Coca-Cola Press Centre is pretty good at providing info but I don't know where I can get info on new Pepsi products. Thanks.

[ 12-20-2005, 11:18 AM: Message edited by: sodablog ]

ramonazo
12-18-2005, 05:00 PM
also stay tuned at announce.coca-cola.com, there's advertising releases of Coca-Cola and their products, and also information of new products.

fusion
12-21-2005, 12:26 PM
Beverageworld used to have a breakdown of each soda... but they took them off the site. I wish I had saved the pdf files.

I did find the 2004 version on another site:

http://199.249.170.219/beverageworld/images/pdf/splenda-insert-3-04.pdf

greg
12-21-2005, 01:35 PM
Good Informatiopn Fusion. I would say that is the best you can do for the latest information because obviously 2005 has still not been gathered.

Android
12-21-2005, 02:55 PM
Not sure about sales figures being available online for the general public. However I know I've seen Pepsi's archive of press releases, and it only took me a minute or two at their website to find this:

http://phx.corporate-ir.net/phoenix.zhtml?c=78265&p=IROL-newsPepsi_Cola2005

-Andy

fusion
12-21-2005, 03:19 PM
Ok, you're in luck. After some searching, I also found 2003.

https://www.vnuemedia.com/beverageworld/images/pdf/soft-drink_sponsor_splenda_bw_303.pdf

Also, keep in mind that the data is for the prior year.

the 2003 list has 2002 data, the 2004 list has 2003 data.

No sign of any 2004 data.

Android
12-21-2005, 06:22 PM
cool that you found that! I remember years ago when reading some industry magazines at the local college library seeing charts like this. Didn't expect to see it online though, as usually data like this is something you "pay" for and not seen on the net unless you are a paid subscriber or member.

Andy

popologist
12-22-2005, 05:55 AM
i think there's another site called "beveragedigest.com" that also has this data. but, like the other sites, 2005 data won't be out for a month or so.

i'm curious to see how coke zero fared. according to coca-cola execs, it did about .9% share (for the months it was released). that's not enough to put it in the top ten yet, but, next year, coke zero just may break the top ten if it can muster a 1.2-1.4% share. which would be pretty phenomenal considering it's a new brand.

ColaFan
12-28-2005, 01:09 PM
Try this for 2004 numbers:

http://www.beverage-digest.com/pdf/top-10_2005.pdf