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marshall
04-14-2003, 01:33 AM
With existing beverage categories if not saturated at least very well represented, are muti-functional beverages a desired market ? Such as Energy/vitamin, Soda/energy.

Ron Swedelson
04-14-2003, 11:25 AM
I would say multi function drinks are the hot thing right now. Don't know if they will all last for long, but they are whats in.

marshall
04-15-2003, 02:29 AM
The problem is the focus in promotion. Energy drinks promote the rush, soda the taste. But with 2 or more attributes how do you focus the message?