View Full Version : Muti-function

04-14-2003, 01:33 AM
With existing beverage categories if not saturated at least very well represented, are muti-functional beverages a desired market ? Such as Energy/vitamin, Soda/energy.

Ron Swedelson
04-14-2003, 11:25 AM
I would say multi function drinks are the hot thing right now. Don't know if they will all last for long, but they are whats in.

04-15-2003, 02:29 AM
The problem is the focus in promotion. Energy drinks promote the rush, soda the taste. But with 2 or more attributes how do you focus the message?