View Full Version : Why is a 20 oz more expensive than a 2-liter?

04-23-2005, 06:26 PM
This is something that I have wondered for a very long time. I used to buy 20 oz's all the time, but then I realized that I was paying way too much for them. $1.25 for a 20 oz!!!! That's rediculous!!!!!! You can get 2-liters for $1 at a lot of places. That's what I do now. I just buy a 2-liter because it's cheaper and lasts longer than a 20 oz. I thought this would be a good topic. Please reply, and I would be delighted if anyone had an explanation to this.

04-23-2005, 06:42 PM

nobody wants to grab a 2litre to drinkn in the car or on the go..

budget consumers by 2 liters..

the pricing of the soda isnt based necessarily on a per ounce basis, its based on marketing/convenience/packaging..

04-24-2005, 12:59 AM
And.. 20oz are cold, while 2 liters are warm. Not many sodas are really drinkable warm. For some reason, I don't really mind drinking Dr Pepper warm, though.

DJ HawaiianShirt
04-24-2005, 01:52 AM
Let's be honest.

20oz bottles cost that much because they can.

A dollar and a half isn't a lot of money in general, but most people don't realize that there is only a few cents worth of soft drink within the bottle.

So in the end, when the consumer walks into a convenience store thirsty, then sees 20oz of cold soda, now matter how high you price it, even though it's a horrible deal, there's a very slim chance that the consumer is walking out of there empty handed. It's either the soda or nothing.

And "nothing" isn't nearly as tasty. :D

04-24-2005, 02:10 AM
Here in Mexico, a 600 ml bottle of Coke (like the 20 oz. bottle but with 9 ml more) is priced in 6 pesos (.60 cents), while a 2 liter bottle is priced in $14 pesos ($1.4 dollars). Here, the 600 ml bottle costs less and the 2 liter bottle costs more.

[ 04-24-2005, 01:11 AM: Message edited by: ramonazo ]

04-24-2005, 06:20 PM
Another theory. Soft drink bottlers need to keep raising the net wholesale cost on the 20oz. to pay for the commidity pricing of 2 liter and cans that now exist.

Remember 20oz is the bottler's most profitable Carbonated sku.

Now for all those reasons mentioned before and the fact that the retailer NEEDS(?) to make his margin too....

I dont know maybe we all should switch to the fountain

04-24-2005, 09:06 PM
Fountain is dirt cheap. The cup usually costs more than the drink itself.

When placing a fountain, the bottler/distributor will run the lines from wherever the bag in box/tanks will be stored (sometimes right under/near the fountain, sometimes in a back room), provide a fountain, and sometimes even give the first set of bag in box or tanks for free to a new customer. Going forward, the restaurant/store just has to buy more bag in box or tanks and CO2.

04-25-2005, 01:17 AM
I understand that they are more expensive for the fact that they are convienient. That is why many people would rather buy them than a 20 oz. but I am a tightwad, and I always love to get the maximum I can get for my money. Jimmy, I know you said that no one wants to grab a 2-liter to drink in the car, and that is true for the most part. I am an exception to that though. It is something that I do quite often and I will continue to do that as long as the 2-liter is cheaper. I know I sound crazy but that's just how I am. I also agree that the fountain drinks are very cheap. Anytime you can get a 44 oz. drink for 69 cents is a pretty good deal. Thats what I get when I'm not thirsty enough for a 2-liter. Keep posting here. I'd like to hear some other peoples opinions.

04-25-2005, 07:58 AM
It also has to do w/the fact that usually the quick 20oz is cold and the 2 liter isnt. I mean, you can buy a room temp 6 pack of 20oz soda's for say $3.50, but if you go to a soda machine or even in the store, the same 6 sodas in the refrigerated area or machine is gonna cost a few dollars more.

04-25-2005, 08:46 AM
it's all about convience

04-25-2005, 09:18 AM
I believe it also has to do with the fact that not many people buy a 2 litre unless they're throwing a party or something to that affect. If you don't finish a 2 litre right away, and it just hangs out in the fridge, it loses it's carbonation, flavor seems to go stail, and you end up wasting some of it. 20oz can be finished in one sitting or two. It actually seems the better deal to me.

04-25-2005, 11:51 AM
that's true, i bought some like mellow yellow stuff and it was in the fridge.... for probably the last six months, it just made it's way to the back of the shelf as I bought new stuff. Didn't even open it, just gave it away to a neighbor look'n for that type of drink to mix w/some vodka last night. lol

04-25-2005, 12:38 PM
LoL... that's about the only thing a 2 litre sittin in your fridge for that long would be good for.

04-26-2005, 02:08 AM
Yeah, the great advantage that you have is that 2 liter bottles in the US can be kept in the fridge easily, while here in Mexico we can't keep a 2 liter bottle in the fridge because the bottles are really tall...

[ 04-26-2005, 01:09 AM: Message edited by: ramonazo ]

04-26-2005, 06:59 AM
it's like a 2 liter missle? lol weird.

04-26-2005, 11:32 PM
That is a weird shaped bottle. I see what u all are saying about the convienience and all. I guess I'm just all about saving the money. Even if i buy a warm 2-liter I can put ice in it or refridgerate it. In my opinion, thats just as good as a 20 oz. It usually takes me three or four days to finish a 2-liter, sometimes a little less or a little more. Yes, it does get a little flat sometimes, but I don't think it makes that much of a difference. It still tastes good to me.

04-27-2005, 03:11 AM
20 oz. bottles are $1.48 mostly and $1.60 at some places here, why have they gone up so much and so fast? I can understand inflation but this is too much in a short period of time.

BTW those contour shaped 2 liter bottles look very weird, no wonder they did not make it past test market here in the USA (I think they were tested in Canada also).

Also i'm still suprised 3 liter bottles are the majority in some parts of the country.

04-27-2005, 08:16 AM
Well, saving money is great, but don't focus on that. Make sure that you know the value of something before you try to save a buck, and that goes for everything not just a coke.

I agree w/that too, if that bottle won't fit in the fridge it ain't get'n bought.

04-27-2005, 10:33 PM
Well, I don't get 20 oz or 2L...I get a 12 pk of cans, then refill empty bottles with a can of soda before i go. I can usually get 12 days of travel drinks for $3.

04-30-2005, 01:54 AM
Yeah, I understand that shaped 2 liter bottles looks weird , but for us in Mexico, that bottles are very common. In fact, Sprite and Fanta have their own 2 liter shaped bottle, Pepsi products have their own shaped bottle, and another local brands like PeƱafiel (www.penafiel.com.mx), Barrilitos and Sidral Aga (www.agabebidas.com) have their own shaped bottles. The only brand that I remember has a shaped 2 Liter bottle in the US is Jarritos (www.novamex.com).

But also 2 liter bottles are losing terrain against the 2.5 liter bottles (shaped too), more and more brands in Mexico are sold only in 2.5 liter bottles or in both (2 liter and 2.5 liter), but in some cities (like Tijuana and Hermosillo) Coca-Cola is sold in 3 liter bottles, those bottles are not shaped, but they're very tall too.


[ 04-30-2005, 01:10 AM: Message edited by: ramonazo ]