KILLING

[Inko]

So, Odwallacoke kills off Fresh Samantha. I remember, I guess it was in 1997 or so, when those guys were going round in their van's pitchin stores (happened to overhear a successful sales pitch).

Makes one think. I mean, Inko's is a long way off from being entertained by prospective buyers, but man, I'm hoping to extend the brand into other things one day and if I sell it and it's killed off, then what?

At any rate, it was a good drink line, especially the carrot.

My question to the board is: What was the most merciless takeover-to-kill you've seen?

Is Mad River still kickin?

Best to all,

Inko

[fusion]

Well, the O/FS merger happened before Coke acquired the company. Lots of times the smaller company will give up their brand identity, and go with the bigger name. This move really doesn't suprise me.

[SC Beverage Man]

Pepsi killed SoBe !!!

[Goldmember]

How about Quaker Oats buying Snapple 8-10 years ago for 1.2 Bill?

[RunWithDaLilGuy]

oh yeah they botched that one (the snapple deal). didn't they sell it for 300 million?

[boodoo]

Yep,I was there. Quaker bought Snapple for 1.2 billion and sold in a couple of years for 300 mil. Sales dropped from a high of about 70 mil cases to around 30 mil during that time. Mike Weinstein (Triarc) pulled off a genious move with the buy. Peltz sold the whole company (Triarc) to Cadbury for a huge profit.

Makes one wonder...are Hyman, Arnie & Lennie the last of their kind?

[Tim Kelly]

Fresh Samantha was too expensive. Mad River was delicious, but I've only seen it in CT (and I've only been there once).

[fusion]

Mad River is prevelant in the CCE Mid-Atlantic markets.. though they dropped 3 of the 8 flavors. I also saw it around CCE Tri-States (Cinncinati).

[golee1]

Anything from pepsi, especially Pepsi Blue.

Central Coca-Cola all the way