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View Full Version : New Bev. Brand Questions for the Experts[?].



Spyboy555
10-15-2003, 03:54 PM
I work with a major int'l popular recording artist that also happens to have a beverage brand they want to launch.
We're looking to determine the best way to launch:
1. partnership with a mid-size bottler with national distribution [or at least major metro across the country] perhaps a boylans or nantucket nectar - that would value the association with the artist and the huge PR exposure they can bring to the table.
2. licensing to a major - one of the big 3 -
3. purchasing a small brand/bottler with existing distribution.
4. producing it themselves and "grass-rooting" the distrib.
Any thoughts? I appreciate the feedback. post or email me if you have any ideas or are interested. We're just beginning to understand how this business works and is layered.
Thanks smile.gif

BEVRACER
10-20-2003, 07:42 PM
I would like to discuss marketing and product rollout with you. Please e-mail me at andrew@team7racing.com if you are interested.

Team 7 Racing Inc. is looking to develop a national motorsports marketing program with an energy drink company or distributor who is serious about product recognition and success.