View Full Version : Grapette, Orangette at Wal-Mart
08-02-2004, 10:08 AM
I E-Mailed grapette and asked them about the Orangette and Grapette that has been turning up at Wal-mart lately. At first I thought this was Sams Choice stuff with a new name. Aparently I was wrong. They tell me it is the real thing using the real formula. Could this be a new trend for Wal-mart. Licensing the right to use old soda names to give to their line of sodas? Or replacing their generic sodas with old names like this?
08-02-2004, 05:39 PM
Grapette International stopped direct bottling themselves and have opted for a nationwide rollout by selling the syrup to Wal-Mart for them to go into production with it. According to a company rep I spoke with two weeks ago there will be no more Grapette in bottles as Wal-Mart will be selling it in cans and either 2 or 3 liter bottles.
As for a trend starting with Wal-Mart, Grapette International is located in Arkansas, not too far from Wal-Mart's HQ, so proximity could have something to do with this particular deal.