View Full Version : C2 Sales

08-27-2004, 09:39 PM
Does anybody know how the C2 sales are doing? What about Pepsi Edge?

[ 08-27-2004, 08:43 PM: Message edited by: melloyelloluver ]

08-27-2004, 10:12 PM
From what I have seen they can't give it away...

08-27-2004, 10:51 PM
I've heard very middling. But that isn't stopping Coke from releasing C2 caffeine free.

08-27-2004, 11:49 PM
From what I can tell, it has stopped them. CF C2 was supposed to be out already.

Refreshed Magicman
08-28-2004, 12:09 AM
It seems to be doing pretty good down here but I did notice that shelf prices have come down since early summer. My problem is that they don't have it on the Fountain machine, I just prefer fountain over bottles.

08-28-2004, 04:12 PM
I know we're not going to even make an attempt at CF C2...as far as sales, well for us, no we can't give the 8-pack cans away. 20 ounce sells well though, and the product is doing pretty well in vending.

08-29-2004, 05:32 PM
Guess I was wrong about the CF.

So do you think C2 will continue to exist in some form? I hope so.

08-29-2004, 09:01 PM
Given the weak sales of Edge, which is in traditional packaging (12pk/2L/20oz), I don't see a bright future for either of the mid-cals. I suspect they'll hang in the game a little longer so Coke can recoup some of the $$$ they spent on ads and sampling. Speaking of ads, I haven't seen any of them lately.

Coke's going to have to put it in 12pks if they hope to keep it around, in my opinion.

There were plans for a nationwide rollout of 1.5L for C2, but that's obviously been shelved due to the backlash against the 1.5 in NYC, and the weak sales of C2 overall. Our 20oz are still coming in 9/6. Not good.

09-03-2004, 09:06 AM
i'm seeing a lot of expired c2 in back rooms while on my route for work. ithink cce is gonna runo ut of black markers from blacking out the tops to all of these things.

09-04-2004, 01:08 AM
C2 20 oz. bottles are .69 universally here now from Central Coke. They only ever mark something down when they want to kill it. Say bye bye C2.

09-04-2004, 02:20 AM
they are doing 2/1.000$ all across michigan. time to get rid of inventory.

09-05-2004, 04:37 PM
Titan did you get a look at the dates on those 20 ounce? I believe the last run of 20 ounce C2 from Hagerstown go out September 18. Currently we don't have any 20 ounce C2 in at all, but boy do we have a ton of 8-packs...I'd guess 30-40 pallets, all with a late November or early December date.

09-06-2004, 03:32 AM
I didn't check the date.

09-06-2004, 08:24 AM
Caught Pepsi's latest ads? Back to their decades-old them of Coke attack ads. Contrasts REGULAR Coke to Pepsi Edge.

Which would be valid, if Coke refused to market an equilivant product, which is to say C2.

They might as well contrast regular Coke to Diet Pepsi.

As predicted, this bad idea is on its way out.

09-06-2004, 09:37 PM
I think the ad is brilliant. The whole idea behind the mid-cals was they are half the calories and all of the taste of regular colas. So why cannibalize Pepsi sales when they can target the competition.

10-09-2004, 10:57 PM
Does anyone know how long Coke is going to stick behind C2? I know some manufacters like MAC never even produced the product. Our local CCE (HO) plant produced 8-packs. All the 8-packs I have seen will be out of date in about one month. The 18-packs here were produced by (CN). They now seem to be coming from (RX). This looks like a bad sign for the product that many facilities may no longer even produce it.

[ 10-09-2004, 09:57 PM: Message edited by: bigrich ]

10-10-2004, 12:06 AM
I'm pretty sure we got some of our 8-packs from MAC, although most of them came from Philadelphia.

10-10-2004, 01:33 AM
We're still chugging away on our second shipment of 8 packs, along with some returns from the original shipment. Lots of Dec 06, Dec 20 dates.

It's down to $2.00 in some places, $1.79 for the military next week (commissary prices change on the 1st and 15th of the month).

ABARTA Coatesville bought their 8 and 18 packs from CCE in Baltimore (BT), but I noticed the other day that they are now producing their own round-cornered 18 packs in Bethlehem (BH).

20oz is doing well. 8 packs are so-so, but seem to be picking up steam as the price goes down.

10-10-2004, 02:49 AM
seems like the price decrease is helping it out

10-10-2004, 08:26 AM
Here (CCBCC) C2 is now $2.00 for two eight packs taped together. And by taped together, I mean by the store staff, not at the plant.

This bad idea is dead.

10-10-2004, 10:14 AM
It was dead from the start and a waste of money. You would think a large corporation like that could come up with some better ideas....... what a shame.

If Microsoft or any other large company brought out as many new products as Coke that have failed terribly they would be out of business.

10-10-2004, 01:14 PM
The concept of C2 was flawed from the beginning. Low Carb? People who are on lo carb diets, by choice or as diabetics, do not want any sugar in their consummable products. So ditch the carb wording and call it what it is, a dead horse! I predicted it wouldn't last 6 months, i'm probably wrong. It will be gone by next summer as will be pepsi edge along with all the pepsico edge branding!

10-10-2004, 06:20 PM
4/$5 for 8 packs at Kroger in WV (CCBCC territory).

The concept really wasn't flawed. They just over-estimated the number of people who would buy it, and they also thought they could charge more per can and people would pay it.

There is a certain segment of soda drinkers that switch off between diet and regular. That's who they were going after. If you could drink 10 half-calorie/half-carb drinks, over drinking 5 regular and 5 diet, I think people would be interested in the 10 C2s. I personally can't stand the taste Diet Coke, although the flavors with the aspartame/ace-k combo aren't too bad.

Diabetics and low-carbers weren't even part of the target audience.

I personally think that Coke has brought out some really promising stuff, but they fail to promote and market the stuff, so of course it is doomed to fail. Not everyone is a try-er.

Here's what I have seen go by the wayside (I'm sure I missed something):

Citra (reborn as Fanta Citrus, later on)
MM Fruit Sodas (Orange, Grape, Light Orange)
Mad River
Planet Java
Fanta Lemon
20oz 6 packs (a logical decision, to keep people from breaking them up and selling them loose)

I think Pibb Xtra and Mello Yello are in danger of falling by the wayside as well. Of course they will never be at the level of Dew or Pepper, but they can certainly compete.

Coke is also doing pretty much nothing with Barq's. I always liked the Halloween stuff they did, and they also had a pizza promotion one year. Now, there's nothing. The brand could also use an updated look, in my opinion.

10-10-2004, 08:24 PM
C2 and Edge were most definatly flawed concepts. Some MBA said "low carbs" and they rushed this to production, not understanding that Diet Coke, etc ALREADY were NO carb products. And they sold them at premium prices, despite no basis for doing so.

The correct move for Coke (would not work for Pepsi) would be to have reformulated Diet Coke with modern sweeteners. The premium diet cola with the premium sweeteners, and let Pepsi try to respond.

10-10-2004, 08:51 PM
That could be a risky move, though.. especially for a brand that is in the #3 position in the country. They certainly don't want another "New Coke."

There has already been at least one lawsuit filed because the fountain version of Diet Coke includes a small amount of a second sweetener, I believe Ace-K. Something about misrepresenting the product.

Half the carbs of Coke is not low carb.

10-11-2004, 10:45 AM
Originally posted by SamC:
C2 and Edge were most definatly flawed concepts. Some MBA said "low carbs" and they rushed this to production, not understanding that Diet Coke, etc ALREADY were NO carb products. And they sold them at premium prices, despite no basis for doing so.As fusion said, the research showed a significant amount of people switch between regular and diet sodas. But I bet the people that do this aren't on low-carb diets since a can of a mid-cal is still about a day's worth of sugar. The flaw was marketing mid-cals to people as lower-carb alternatives instead of focusing on the people who are simply looking for less calories.

As for premium pricing, "they" didn't do this, Coke did. Pepsi Edge was priced the same as everything else. 6 packs are always higher per can than 12 packs and were only used for the introduction to have a smaller package available for people to try.

The correct move for Coke (would not work for Pepsi) would be to have reformulated Diet Coke with modern sweeteners. The premium diet cola with the premium sweeteners, and let Pepsi try to respond. Pepsi's already one step ahead. Pepsi One is being reformulated with Splenda and I doubt it will carry premium pricing.

But I agree with you that Coke should make a diet that tastes something like Coke. I prefer the taste of regular Coke to Pepsi but I can't stand Diet Coke.

10-11-2004, 05:13 PM
Woah-- Pepsi One is being reformulated with Splenda? I like it how it is right now. Diet Rite, however, has a brutal aftertaste, much worse than aspertame in Diet Coke.

10-11-2004, 06:03 PM
"Pepsi One, which was introduced in 1998 using a blend of sweeteners ace-K and aspartame, will be reformulated with sucralose next year, Beverage Digest said, citing bottlers and unidentified sources."

10-11-2004, 08:13 PM
Thanks. I guess that's okay as long as there's no extreme aftertaste.

10-12-2004, 01:18 AM
They are 2 for 99cents at the 99 CENT ONLY STORE

10-12-2004, 03:20 PM
I just don't see the market for 1/2 the sugar drinks. I don't believe to many people switch from sugar beverage to diet beverage back to sugar beverage. If some do, it's not enough to warrant a C2 or edge product. I predict a slow death of both. Making a good tasting sugar free, zero carb soft drink would be best!

11-12-2004, 08:15 AM
I like C2 and Edge!!! I will be more unhealthy if they cancel them!!

11-12-2004, 11:42 AM
Coca-Cola C2 is a mess.First sales are bad and remember when it was going to go into fountain(I guss no-one wanted it)

11-12-2004, 08:26 PM
Coke unloaded a pallet of C2 six packs at my store to blowout at $1.00. Date 12-06-04. C2 8 packs at Target down the road also dated 12-6.

11-12-2004, 08:30 PM
We're also dumping the 6 packs in the market for 99 cents. Dates are 12-13, 1-03.

11-12-2004, 09:40 PM
rumors are going around that Coca-Cola C2 will soon be in 2L

11-12-2004, 09:41 PM
Forget the rumors. It's true. We have them in our warehouse (in Maryland).

11-12-2004, 11:38 PM
Thanks for that info.Remember when Coca-Cola said that Coca-Cola C2 would never show up in 2L

11-21-2004, 01:17 AM
I seem to remember that it was the FDA who asked the major food companies to be more responsible and to develop reduced calorie products. Both Coke and Pepsi did just that, and the FDA is not supporting them. They get blasted for not making 'healthy' products, then when they do (or attempt to), the get "zero" support. Kudos for the 2 giants in the industry for taking a lead .... shame on the FDA for not supporting them pubicly.


Originally posted by SamC:
Some MBA said "low carbs" and they rushed this to production.

11-21-2004, 01:34 AM
Yes well the FDA should have done that then.Coca-Cola spent lots of advertising dollars for Coca-Cola C2 and same goes for that crap that pepsi made

[ 11-21-2004, 12:35 AM: Message edited by: Drink ]

11-21-2004, 02:26 PM
What is KO going to do with all the C2 product that is soon to go outdated? I have seen them already ship it around from warehouse to warehouse to try to move it. They must not be producing hardly any of it. In Indiana CCE has shipped it in from as far away as Montgomery, AL, West Memphis, AR, Milw., WI, Chicago, IL, Cincinnati, OH, etc. It seems like when they bring in a new load it has like two more weeks on the date. If you look at the shelves in the stores you cannot find product with more than 3 weeks dating.

11-21-2004, 04:01 PM
Well I'm sure that Coca-Cola C2 will stay as long as the pepsi crap stuff stays

11-21-2004, 06:55 PM
they have tons of dec 08 8pack cans and whatnot here. it's gonna go bad, and during the holiday season too. amazing, really.

11-21-2004, 06:59 PM
Ya I don't see anyone drinking Coca-Cola C2

11-21-2004, 07:43 PM
I don't see a whole lot of people drinking C2, but almost everyone I know has tried it. Most think it's decent. I think it'll stay around in small quantities.

I'll have to look out for the 2L.

11-22-2004, 11:42 AM
Some say Coca-Cola C2 was as bad as New Coke or even worse pepsi.

[ 11-22-2004, 10:43 AM: Message edited by: Drink ]

11-23-2004, 12:10 AM
They're trying to move C2 badly. I was in 3 grocery chains today, and all had C2 for $1 an 8 pack, and the shelves are still full of the garbage. I can find it anywhere here for less than $2, even the independents and convenience stores.

Coke needs to admit this was an inferior product, and give up. Pepsi did much better this time, since they at least gave it a fighting shot, making it in normal sizes and leaving it at normal prices. Even at that, it's not breaking any records anytime soon either.

11-23-2004, 01:13 AM
Both Coca-Cola C2 and that pepsi crap needs to go fast!

11-23-2004, 02:55 AM
I found C2 to taste absolutely rancid, far worse than even Diet Coke. Good riddance to bad rubbish, I always say. The nerve of them trying to charge full price for 2/3 of the normal quanity was astonishing, especially when it tasted horrible.

On the other hand, Pepsi Edge was okay, I wouldn't mind if it stuck around on shelves for a bit longer.

11-23-2004, 06:55 PM
Went to a couple of stores today and all the C2 in 8packs were gone. There were now 18packs from (LR) and some unmarked except for the expiration date in a few days. I expect by Dec 20, which is the longest date I have seen on C2 it will be totally gone. Kroger had removed the shelf tag for the 8packs.

[ 11-23-2004, 06:55 PM: Message edited by: bigrich ]

11-23-2004, 08:22 PM
Well as long as the pepsi stuff stays around Coca-Cola C2 will stay

11-25-2004, 02:17 PM
We finally got rid of all out 8-packs, selling them between $1 and $1.50. MACA is supposed to be producing C2 in fridgepacks next week.

11-25-2004, 10:56 PM
I wonder how long it will take for a bottler to drop Coca-Cola C2

Terry K
11-26-2004, 04:30 AM
We have a winner in the C2 dumpoff contest: Kroger's Dillon division is selling the 8 packs for 69 cents for the next 5 days, and you can bet they'll move a boatload of them.

(of course they are selling 2 liters for that price too of real product!)

11-26-2004, 11:06 PM
Well pepsi may have got help from The Apprentice (if they use the bottle they chose)so with pepsi having a show like The Apprentice promoting it it may stay along a bit (Mind you Coca-Cola C2 had American Idol and sales were bad)

11-28-2004, 12:31 PM
I liked that bottle. That would be cool if they got to use it. smile.gif

11-28-2004, 02:56 PM
I liked the bottle too.It would be VERY smart for pepsi to use it (People can go "Hey I saw that on The Apprentice").If they use the bottle I would buy one and the pour the soda down the sink (I hate both mid cal sodas but I can stand Coca-Cola C2 as for pepsi I can't)

Mello Yello Luver
12-02-2004, 05:26 PM
I don't think C2 will last too long. It's one of those drinks you drink once and that's it.

12-03-2004, 12:08 AM
I agree. Last time I bought it was around the first month it was introduced.

12-03-2004, 12:17 AM
Yes I don't drink Coca-Cola C2,Coca-Cola Classic is fine for me

12-03-2004, 12:43 AM
i still drink C2.. only non diet soda i regularly drink.

12-03-2004, 12:48 AM
You must be the only one buying Coca-Cola C2

12-03-2004, 03:42 AM
eh, i dunno.. dont care.

i like it.

but i have actually grown a liking to diet coke lately.. moreso than my normal favorite pepsi one.. diet coke is like a drug to me now, i crave it..

i will be buying my first diet coke 24 pack next time its on sale.. up til now, its been the pit of diet colas to me.. and now, i dunno why, i love it and crave it.

12-03-2004, 12:10 PM
Very odd It's a OKAY soda (Better than Coca-Cola C2)

12-03-2004, 05:31 PM
Does C2 use aspartame or Splenda? All the packaging I have seen says aspartame but this article says C2 uses splenda.


Not my favorite but for $.99 for 8 it is better than store brand cola.

12-03-2004, 07:27 PM
Coca-Cola C2 has both aspartame and splenda