sparklingmilk
05-30-2003, 07:49 AM
The Milk Wars have begun. As you may already know Coca-Cola has announced their launch of the Yoo-Hoo copy called "Swerve" in July. Coca-Cola was forced to do this because Cadbury Schweppes is launching their "Raging Cow" Milk drinks in July. In addition, Bravo Foods is launching their Looney Tunes Milk drinks also in July throughout the vending system of VSA/Vistar. I am quite suprised that Pepsi is sitting on the fence. Once they realize sales are being lost in vending they will wake up.
What I find remarkable though is the fact that these beverage conglomerates are launching flavored RTD milk drinks even though milk consumption continues to decline each year. The campaigns such as Got Milk? and The Milk Mustache have done nothing to increase milk sales. The simple fact is this:
Kids like carbonation! The answer is, "Crazy Cow Soda", our award winning drink is the only 2 year shelf stable milk based "carbonated" drink in North America. All interested parties please review our website at: www.crazycowmilk.com. (http://www.crazycowmilk.com.)
We are offering stock to our friends through a Private Placement. The PPM can be read on our website link. We are also seeking distributors.
Thanks for Reading.
Jeff Kaplan, Pres
The Sparkling Milk Company
(954) 205-6787
What I find remarkable though is the fact that these beverage conglomerates are launching flavored RTD milk drinks even though milk consumption continues to decline each year. The campaigns such as Got Milk? and The Milk Mustache have done nothing to increase milk sales. The simple fact is this:
Kids like carbonation! The answer is, "Crazy Cow Soda", our award winning drink is the only 2 year shelf stable milk based "carbonated" drink in North America. All interested parties please review our website at: www.crazycowmilk.com. (http://www.crazycowmilk.com.)
We are offering stock to our friends through a Private Placement. The PPM can be read on our website link. We are also seeking distributors.
Thanks for Reading.
Jeff Kaplan, Pres
The Sparkling Milk Company
(954) 205-6787