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View Full Version : Vault and Full Throttle to "kick off" Super Bowl!



popologist
01-19-2006, 03:59 PM
read the full story here:

http://biz.yahoo.com/prnews/060119/clth039.html?.v=39

popologist
01-19-2006, 04:00 PM
from the description, Vault is not a Mt Dew clone, but is, instead, taking on Mt Dew, Red Bull, and Gatorade in one fell swoop!

pretty ambitious.

popologist
01-19-2006, 04:04 PM
here's another link to a similar article:

http://www.bizjournals.com/atlanta/stories/2006/01/16/daily35.html?from_rss=1

ramonazo
01-19-2006, 04:58 PM
Coke is in the game again!

The Truth
01-19-2006, 05:50 PM
Vault must not be that great if they are keeping Sun Drop in north Carolina.

Mr Nethead
01-19-2006, 06:00 PM
Sun Drop is not a Coke product.

fusion
01-19-2006, 06:21 PM
But Coke Consolidated distributes Sundrop in some markets.

pepsidew
01-19-2006, 06:23 PM
sounds pretty stupid to me, but i'm all for coke blowing money on subpar products

;)

DMC
01-19-2006, 06:49 PM
sundrop is a HUGE soda in the southeastern states.

DJ HawaiianShirt
01-19-2006, 07:57 PM
It's ridiculous to think that Coke will pull Sun Drop just because Vault may be there. Mello Yello is still everywhere too.

How the heck Coke thinks they can have Vault compete with Gatorade, I'll never know.


SEV redface.gif

ramonazo
01-19-2006, 08:03 PM
Guys, at least you have Vault, Sundrop and Mello Yello... we don't have a citrus soda here. :(

popologist
01-19-2006, 11:09 PM
i didn't realize that Full Throttle grabbed 7% of that market in just one year! that's pretty amazing.

i don't expect Vault to overtake Mt Dew anytime soon... but a little competition is healthy. smile.gif

karks88
01-20-2006, 10:48 AM
It'll take years for anyone to overtake Dew. Coke just needs to be patient, let Vault grow and not hit the panic button.

RunWithDaLilGuy
01-20-2006, 04:39 PM
essentially...every case of vault is a case of mountain dew not sold. it's hurting mountain dew up here, bit by bit.

Mr Zabe
01-20-2006, 04:43 PM
Just wondering what kind of promotions are the retailers offering. I'm guessing that Vault is being sold at much cheaper than usual sale prices.

[ 01-20-2006, 04:44 PM: Message edited by: Mr Zabe ]

popologist
01-21-2006, 05:37 AM
vault also has the advantage of being aimed at a rather fickle (or fluid) demographic--young males. they may like mt dew... but won't hesitate to jump ship for a newer, hipper product.

with that said... "dew heads" can be pretty fanatical about their drink so... it will be interesting to see what happens.

keep in mind that mt dew outsells sprite and diet pepsi. i believe it was #5 in 2004. only behind coke classic, pepsi, diet coke and dr pepper.

RunWithDaLilGuy
01-21-2006, 12:56 PM
it's interesting that coca-cola is advertising during the superbowl. the same with miller brewing co. last year, bud and pepsi were exclusive for adverts. this year they can't afford that exclusivity.

RunWithDaLilGuy
01-21-2006, 12:56 PM
ps - things are really gearing up here in detroit and the rest of michigan. it's insane. everybodyu's predicting a superbowl eve blizzard because we've had such mild weather.

popologist
01-21-2006, 01:06 PM
i think the reason coke pulled out of the superbowl a few years ago is because pepsi always had better commercials, and they (coke) got sick of getting their ***** kicked in the advertising wars.

finally... with some hot new products... and some "creative" advertising, coke is ready to compete again.

still, don't expect pepsi to sit idly by. they're very clever over there... and have a tendency to one up coke... over and over again. it's amazing that coke has held its lead as long as it has!

ramonazo
01-21-2006, 04:42 PM
Originally posted by popologist:
i think the reason coke pulled out of the superbowl a few years ago is because pepsi always had better commercials, and they (coke) got sick of getting their ***** kicked in the advertising wars.Nah... it's because they decided to sponsor teams instead of the whole NFL... not because Pepsi has better commercials, in fact Pepsi launched two of the worst commercials featuring the brainless pop star during the Super Bowl... IMO

[ 01-21-2006, 04:44 PM: Message edited by: Ramón Coca-Colero ]

Mr Zabe
01-21-2006, 04:57 PM
I agree with MrR. As well Coke has been a major sponsor of NASCAR both driving teams and events. Not having a big Super Bowl add campaign has been just a business plan and not due to lack of creative adds.

I can guarantee that if Coca Cola desired to put all it's eggs in Super Bowl add budgets;Coca Cola's adds would be awesome.

[ 01-21-2006, 05:00 PM: Message edited by: Mr Zabe ]

DMC
01-21-2006, 05:52 PM
well, at our coke rally, they really pushed vault hard on us. they EXPECT to take over mountain dew by 2008. sounds crazy, when they announced that to us (about 200 of us) there were many out loud laughs. Even John Schaeffer, our coke president, thought it was a little funny, when it was announced.

who knows though. i know coca-cola is really behind vault and is very excited about it, so it could be a huge success.

ramonazo
01-21-2006, 06:15 PM
MrZ. is right... and also needs special mention the sponsorship with the NHL, the NBA thru Sprite, the NCAA, and the most important events in the world: The FIFA World Cup and the Winter and Summer Olympic Games... and when Coke was sponsor in the Super Bowl, they released one of the awesome commercials in Coke history: Mean Joe Greene... and also the first Surge commercial...

DMC... if Coke proposes it and he has faith... he will achieve that goal, no doubt about it.

[ 01-21-2006, 06:17 PM: Message edited by: Ramón Coca-Colero ]

popologist
01-21-2006, 08:30 PM
well, as much as i love coca-cola. overall, i'd say that, for the last decade, pepsi has beaten coke in the ad wars.

good or bad, pepsi's ads are generally the most memorable of the superbowl game.

hopefully, coke can turn that around.

iluvsurge220
01-30-2006, 03:45 PM
So when exactly in February is Vault supposed to go national?

SURGE
01-31-2006, 03:05 AM
Anywhere between the 3rd and the 29th it seems in most places, though a few are the 1st and an even smaller number in April or May.

karks88
01-31-2006, 02:48 PM
Yeah, just call your local Coke bottler or warehouse and they will be able to tell you when it will be in your area.

http://www.savesurge.org/surge/help_coke.shtml

golee1
01-31-2006, 03:53 PM
We're aiming for February 6th here.

CStoreCatMan
01-31-2006, 04:22 PM
Originally posted by popologist:
well, as much as i love coca-cola. overall, i'd say that, for the last decade, pepsi has beaten coke in the ad wars.

good or bad, pepsi's ads are generally the most memorable of the superbowl game.

hopefully, coke can turn that around. I agree with that. Pepsi's ads have been consistent over the last few years - very funny. Coke has tried to stir people's feelings, emotions, etc. and has not been very successful. However, their commercials are starting to come around - finally. This will be an interesting '06 in regard to advertising.

fusion
02-03-2006, 08:18 PM
The Atlanta Journal-Constitution is reporting that one of the new Full Throttle ads that will debut during the pregame show features a huge Full Throttle truck tailgating a tiny Red Bull car.

iluvsurge220
02-06-2006, 03:01 PM
LOL I saw that one. It was pretty funny!!