View Full Version : TAB Energy

CCE Girlie
01-19-2006, 08:17 PM
Do you think that it is about time for a female marketed energy drink? If you look at most of the energy drinks (if not all) on the market they are for men. For ex. look at a package of Full Throttle, it screams MANLY!

Mr Zabe
01-19-2006, 09:06 PM
Do you want an energy drink that looks good or do you want an energy drink that tastes good?

My point is that IMO gals just like guys for the most part, want a quality,good tasting energy drink. IMO energy drinks are not marketable by sex.

A superior product markets itself. Not the other way around.

[ 01-19-2006, 11:43 PM: Message edited by: Mr Zabe ]

01-19-2006, 11:21 PM
i just don't understand why they put the "tab" name on it. since tab is known to be a diet cola.

i'd rather they just revive the TaB brand. or is TaB really Coke Zero... in a manly can? ;)

01-20-2006, 10:27 AM
It is confusing...aint it?

01-20-2006, 01:25 PM
Originally posted by boodoo:
It is confusing...aint it? sometimes i wonder what they're REALLY drinking over there at coca-cola headquarters... ;)

01-20-2006, 01:45 PM
Coke, Diet Coke or Dasani... no doubt about it...

Mr Zabe
01-20-2006, 02:08 PM
I'll bet that at end of the first quarter for 2006, most of the Coca Cola crew at their headquarters will be hooked on BCVC. :D

[ 01-20-2006, 02:10 PM: Message edited by: Mr Zabe ]

01-20-2006, 03:07 PM
Maybe one of them will be Warren Buffett... who loves Cherry Coke...

Warren Buffett with a lot of Cherry Cokes! (http://www.cob.fsu.edu/rmi/jii/carson/classes/JC-WB2002.jpg)

[ 02-06-2006, 04:10 AM: Message edited by: Ramón Coca-Colero ]

01-21-2006, 05:44 AM
warren buffet HAS to like coca-cola... he owns a lot of their stock! ;)

01-27-2006, 01:06 PM
When is this Tab Energy drink coming out? Is it being test marked first? Anyone know?

02-06-2006, 03:41 AM
The website is ready!

www.tabenergy.com (http://www.tabenergy.com)

and also a launch party for Tab Energy took place in New York! See the pics from gettyimages:

Tab Energy Launch Party (http://editorial.gettyimages.com/source/search/FrameSet.aspx?s=EventImagesSearchState|1|0|28|0|0| 0|1|0|0|0|56714400|0|0|0|0|0||0|0|0|0|0&p=3)

[ 02-06-2006, 04:09 AM: Message edited by: Ramón Coca-Colero ]

02-06-2006, 07:58 PM
On the heels of this announcement I'm leaving right now to buy a 12 pack of TaB (regular TaB that is).

02-08-2006, 12:05 AM
I saw it at Publix! TaB Energy. It comes in a 4-Pack. I was tempted to get it, but Snapple got the better of me tonight.

[ 02-08-2006, 12:07 AM: Message edited by: milatchi ]

Mr Zabe
02-21-2006, 09:22 AM
As of this Thursday,Tab Energy will be rolled out in the Chicago area Jewel Food stores. Tab Energy and Full Throttle will be on sale for $5.99 per 4 pack. (I get the local sales adds 2 days in advance.)

02-21-2006, 10:26 AM
This hit us Saturday. Not at all what I was expecting.. Cool can though.

02-22-2006, 09:28 AM
tab and energy drink dont go together - isnt tab pretty gross.

Mr Zabe
02-22-2006, 09:35 AM
Tab pop in it's day was the only mass market diet soda pop. It was the only choice no matter how crude it tasted. It was an assault on one's taste buds. When compared to current diet colas, Tab for most people is not drinkable. Some would say that Tab tastes harsh and acidic.

[ 02-22-2006, 09:36 AM: Message edited by: Mr Zabe ]

02-22-2006, 10:37 AM
Mr. Z

Have you forgotten the great Fresca sweetened with cyclomates and containing fruit pulp! Outstanding...damn those lab rats....

Mr Zabe
02-22-2006, 11:35 AM
Yeah, I forgot about that. LOL
When they eventually changed the formula for Fresca, at first I thought it tasted not so good.
LOL I agree about those lab rats. :cool:

02-23-2006, 07:51 AM
The only thing that Tab and Tab Energy have in common is the name. Coke could've rolled out that formula as a new version of KMX or something and nobody would've given it a second thought.

02-28-2006, 10:46 PM
Fox News has an article on it now:


Apparently, it has Splenda and is pink! The ad campaign will start during the Oscars.

[ 02-28-2006, 10:48 PM: Message edited by: ChrisPC ]

DJ HawaiianShirt
03-01-2006, 12:03 AM
Coke better hope that its slick advertising gets around quicker than consumers' opinions of it.


Perry A.
03-02-2006, 04:34 PM
I saw Tab energy at Giant Eagle supermarket in the North Hills of Pittsburgh. I just about freaked. I didn't buy any, as I kind of figured what I'm learning on here: that it has absolutely noting to do with Tab cola, which I like, and which they also sell. Also, I'm just usually not into energy drinks.

Begs a question, though: are there any cola flavored energy drinks out there? Seems kind of an odd idea, but then so is turkey soda.

If Tab wants so badly to reinvent itself, go the tried and true vanilla or cherry route, or even chocolate, which I havent seen yet for a cola.

03-02-2006, 05:22 PM
oh yea, chocolate soda has been around for a while. Canfields made a horrible chocolate soda, I remember first trying it as a kid in the late '70s. I think it can still be found once in a while. I saw some not too many years ago.

A couple years ago, I had a Chocolate Creme Faygo... it was ick like Canfields.

03-02-2006, 05:35 PM
Begs a question, though: are there any cola flavored energy drinks out there? Seems kind of an odd idea, but then so is turkey soda.

[/QB]Isn't there a Rockstar cola out? I'm pretty sure I've heard of it. We just have regular and Diet here.

Mr Zabe
03-02-2006, 05:38 PM
At one time as Pete said,in the late 70's Canfields Chocolate soda pop was all the rage in Chicago. People on diets who were chocolate deprived could not buy enough of it. As a few years past, it lost it's appeal. I do agree, it tasted like crap. LOL

[ 03-02-2006, 05:38 PM: Message edited by: Mr Zabe ]

DJ HawaiianShirt
03-02-2006, 06:00 PM
Originally posted by golee1:
</font><blockquote>quote:</font><hr />Begs a question, though: are there any cola flavored energy drinks out there? Seems kind of an odd idea, but then so is turkey soda.

Isn't there a Rockstar cola out? I'm pretty sure I've heard of it. We just have regular and Diet here. [/QB]</font>[/QUOTE]Yeah, there is a Rockstar Cola, although it's tough to find. I think it tastes horrible and nothing like cola, and I LOVE cola.

SEV :(

Ram0n C0keah0lic
03-02-2006, 06:38 PM
Before its release in the Oscars night... here's the Tab Energy commercial... wow... I didn't knew that the liquid is also pink.

Watch commercial (http://mfile.akamai.com/332/wmv/cocacola.download.akamai.com/332/announce/_media/TV/us_KOTE6311_engl_300.asx)

Perry A.
03-02-2006, 06:44 PM
Canfields made a horrible chocolate soda, I remember first trying it as a kid in the late '70sI remember Canfield's chocolate fairly vividly for being like five years old. I really liked it! redface.gif It wasn't, to my recollection, a cola, though. Brown, certainly---cola, not so sure. I was talking about chocolate colas, which seem like a natural prograssion of the (love it or hate it) flavored cola concept spearheaded by Coke and the like.

Glad to hear somebody remembers Canfield's chcoclate soda, though. I think I had posted about it somewhere else, and got to thinking I was talking to myself. :D Next step, finding it! Probably has a tombstone right next to Slice Apple, though. *whine*

I miss the early 80's!

[ 03-02-2006, 06:46 PM: Message edited by: Perry A. ]

03-02-2006, 06:46 PM
back on topic ... this stuff is absolutely horrid

Mr Zabe
03-02-2006, 06:52 PM
Believe it or not, the local Jewel Food Stores
in my area of the north Chicago suburbs has it as a regular self item. It only has one facing but it is there along with 50/50 regular and Swiss Cream Soda.

Back around 6 or 7 years ago before the influx of store brand soda pops, Canfields was very popular at least by my parts. I really enjoyed Canfields Cola. Canfields had big sales it seemed at least once a month. I recall buying 6packs for $0.89 which was very cheep as compared to the big three.

03-03-2006, 06:28 AM
I don't see the point of this product. I'm under the impression that Coke is hell-bent on being the 800 lb. gorilla in the diet market and has enough hubris to assume they'd succeed in dredging their aged diet brands and give them a spit shine. I don't see it ultimately working with Fresca, and I definitely don't see it working with Tab.

03-03-2006, 03:23 PM
It had a fruity berry like and maybe pomegranity taste that started off fine, but the aftertaste was bitter and horrid. Wouldn't drink it again because of the pinkness, flavor, dietness, and the fact it's not marketed to me.

CCE Girlie
03-03-2006, 11:09 PM
HEY ALL!!! The first Tab Energy commercial will air during the Oscars!

Mr Zabe
03-03-2006, 11:38 PM
If John Stewart walks on stage with a can of Tab Energy I will have to take a 10 minute time out in the corner of my living room. LMAO

CCE Girlie
03-03-2006, 11:55 PM
You are too funny!

CCE Girlie
03-04-2006, 12:01 AM

Ram0n C0keah0lic
03-04-2006, 12:01 AM
Originally posted by CCE Girlie:
HEY ALL!!! The first Tab Energy commercial will air during the Oscars! Click HERE (http://mfile.akamai.com/332/wmv/cocacola.download.akamai.com/332/announce/_media/TV/us_KOTE6311_engl_300.asx) to see it!... :D

[ 03-04-2006, 12:04 AM: Message edited by: Ramón Coca-Colero ]

No Soda
03-04-2006, 07:59 PM
Once again, TaB's used as the sacrificial lamb for a product line Coke really has little faith in....anyone remember TaB Clear back in 1992?

03-05-2006, 08:30 PM
My co-workers just looked at it, laughed, and said, "Contradiction of terms."

03-06-2006, 01:11 AM
I didn't think it was so bad. I don't regularly buy energy drinks though, I have tried lots of them and I think this one isn't much worse than any others.

JP QuikServ Drinks
03-07-2006, 07:18 PM
ive spoken to the mother of all retailers, wal mart about tab energy, it has been sitting on the shelves for 3 weeks now.

my thoughts are, if wal mart isn't gonna sell it, nobody is. wal mart is to sales what coca cola is to soda.

Mr Zabe
03-07-2006, 07:21 PM
Well said. smile.gif

03-07-2006, 07:57 PM
I saw a lot of it at target and 2 days later most of it wasn't there.

03-07-2006, 08:44 PM
My wife bought some of this at Wal-Mart the other day. It was sitting next to Rock Star, and there weren't many left. I tried it, and it's nasty! It tastes like it has tomato juice in it. She liked it, however.

[ 03-07-2006, 08:47 PM: Message edited by: ChrisPC ]

CCE Girlie
03-08-2006, 07:58 PM
From what I hear, the 4pks are selling slowly, but the loose is going very well.

03-14-2006, 02:05 PM
heheh, men won't TOUCH this once they realize the actual liquid is pink...but i doubt they will either when they see the can. actually, a good ad phrase for this could be "real men drink pink" to appeal to both sexes.

03-14-2006, 04:52 PM
I touch it.

03-15-2006, 12:59 AM
It had a lettuce taste, IMO.

03-15-2006, 04:16 PM
killjimmy, that sounded kind of sexual. where do you touch it?

DJ HawaiianShirt
03-27-2006, 04:28 PM
This weekend I was in the Pentagon City mall.

In the middle of the crowded ground floor food court was a huge TaB Energy display. It consisted of a living room-like setting with couches and a big pink rug with a huge plasma thin screen hanging on an artificial wall.

In front of this display were a few tables with a bunch of good looking 20-somethings and teenagers clad in pink polo shirts and khakis handing out free samples of TaB Energy.

Needless to say, I admired the setup, and purposefully avoided the samples.

This weekend was the Cherry Blossom Festival in DC, so suffice it to say there was alot of excess tourist populations in the city.

For Coke to rent out floorspace in such a well-travelled area during such a busy time is a very clear sign of the money they're putting into TaB Energy publicity.

It's too bad, because I'm sure most people, like me, admired the exhibit, and were promptly scared away once they tasted it.


03-27-2006, 04:53 PM
it's selling anywhere from poor to very decent in my stops. some stops still have the first case i delivered back in february, others are on their 4th or 5th case of the stuff.

Ram0n C0keah0lic
03-30-2006, 01:38 AM
Here's a proof that Tab existed in Mexico...


Theta Sigma
04-03-2006, 03:04 AM
I noticed that in the avatar menu that there was a "Tab clear" at some point. Was this in competition with Crystal Pepsi?

Anyone have more info on this?

04-14-2006, 10:54 AM
i just picked this up today and... i'm surprised... it actually tastes good. it's sweet, but not over-powering like most energy drinks. i definitely like it better than redbull.

04-14-2006, 11:14 AM
It makes me wonder who their target market is?
TAB was the popular diet soda of the 60’ and 70’s targeted to weight conscious woman.
Are they after the perimenopausal(sp) or postmenopausal woman who is looking for an energy drink? They are really the only ones who would remember this brand.
TAB the soda never left the shelves but has not been popular in years.
Thus far coke has mostly been off the mark when it comes to energy drinks. Who knows maybe they will succeed with woman 45 to 85 who used to drink TAB.

04-14-2006, 12:10 PM
yeah, even though it tastes good, i never really understood the "why" of TaB energy... especially since it tastes nothing like TaB.

coke could re-introduce TaB though. but they'd need to adjust the taste a bit. maybe make it their splenda drink, and get rid of diet coke with splenda. this way, coke would have 3 distinct diet colas.

i was curious about how TaB tasted last summer, so i bought a can and, to me, it sort of tasted like coke zero... except with a bad artificial sweetener. i wonder if TaB is based on the coke classic formula too. hmm.

04-18-2006, 10:24 AM
I had my first can of this stuff yesterday and I have to say that it was the worst tasting beverage I've ever had. Tasted like a rancid onion. Way too overpowering for me, but I know some people do like it.

The whole idea of Tab Energy isn't bad because the brand has a whole lot of retro appeal. The taste is a whole other story ;)

04-18-2006, 01:19 PM
i liked TaB Energy. not as intense as redbull.

06-30-2008, 04:37 PM
Maybe one of them will be Warren Buffett... who loves Cherry Coke...

Warren Buffett with a lot of Cherry Cokes! (http://www.cob.fsu.edu/rmi/jii/carson/classes/JC-WB2002.jpg)

[ 02-06-2006, 04:10 AM: Message edited by: Ramón Coca-Colero ]

I hear that Cherry Coke became his favorite drink around 1985. I wonder if the switch to HFCS played a role at all. Didn't that happen around that time? I wonder if he's tried any of the recent sucrose-revival soft drinks....

Supposedly, he was loyal to another soft drink for 48 years before that (!). Does anyone know what THAT one was?


06-30-2008, 04:41 PM
By the time Cherry Coke was launched, the soda industry had largely switched to HFCS. Of course, as noted in a recent thread, you can get Cherry Coke sweetened with sucrose around Bethlehem PA. And it's gooooood.

Ram0n C0keah0lic
06-30-2008, 09:36 PM
Is TAB Energy still available in the U.S.? Cause here I haven't seen it for awhile... probably it's now discontinued...

07-01-2008, 10:12 AM
Wow I never thought about that before. Has a women every created an energy drink?