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fizzbizz
01-21-2006, 10:07 AM
Just heard the cadbury will be rolling out 4 pack cans for diet and cherry vanilla dr pepper in feb and march as a massive sampling effort. Price will be $.99. Sounds pretty good. Hope they include berries and cream.

DMC
01-21-2006, 06:40 PM
yeah, they mentioned this at our coke rally. cadbury is emphasizing their diet brands this year, so for the coolers for example, DDP is actually in front of DP and DCVDP is in front of CVDP, according to traffic flow. kind of odd, we'll see how it goes.

fusion
01-22-2006, 04:15 AM
Funny.. I just saw a special upcoming glossy ad for Acme (Albertson's) today. Philadelphia Coke is going to be running them 10/$10. Diet flavors only.

DMC
01-23-2006, 07:57 PM
yep, their emphasis this year is diet sodas.

Rob The SURGE Drinker
02-06-2006, 10:51 PM
i found theese last week... they had dcvdp and ddp in 4 pks

Mr Zabe
02-06-2006, 11:05 PM
The Chicago Jewel stores and Woodman's have the 4 can dcvdp and ddp for $1. I guess this promotion is aimed at getting new diet drinkers. I thought it was funny; I do not see the value in the promotion. I went to the same Jewel on Saturday and Sunday, the promotion display was hardly shopped. My guess is that in a few months they will lower the price to move the product.

[ 02-06-2006, 10:06 PM: Message edited by: Mr Zabe ]

Rob The SURGE Drinker
02-06-2006, 11:12 PM
at the woodmans in janesville wisconsin, i went one day and the display was full, i went 2 days later and its half gone already

BATBL18
02-06-2006, 11:40 PM
Well 4 cans for $1 is a cool concept. I know just $1 makes it very tempting. However sometimes you can get a 12 pack for the same price per unit.

4 cans x 3 = 12 cans $1 x 3 =$3

Same price as paying $3 for a 12 pack, which is a fairly cheap price in certain areas.

Mr Nethead
02-07-2006, 12:21 AM
Around here there are often sales that put 12 packs at $2.50.

The 4 pack idea seems kinda of cool anyway. If they did it with more flavours I'd probably buy them.

The King
02-07-2006, 08:56 PM
They've been doing the 4-Packs here in So Cal for the last few weeks. .99 for the pack, plus the major supermarkets have been running a coupon in their ads where you get a free 4-pack on a certain day (usually Saturday, though Albertsons did it on Super Bowl Sunday).

I've seen Vons, Ralphs, Stater Bros. and Albertsons do this deal so far.

fusion
02-07-2006, 09:31 PM
Yeah, Acme (Albertson's) had the free 4pk with a $10 purchase on Super Bowl Sunday.

I'm weird about cans, though. I like mine to be enclosed in a 12 pack or 24 pack. I'm not big on buying ringed cans.

pepsidew
02-08-2006, 09:42 AM
yes we have these stupid frecking 4pks - i guess good for the customer but not a merchandiser - stupid things :D - someone behind a desk must have thought of this one

greg
02-08-2006, 12:32 PM
Originally posted by pepsidew:
yes we have these stupid frecking 4pks - i guess good for the customer but not a merchandiser - stupid things :D - someone behind a desk must have thought of this one The Soda companies need to have their marketing and packaging guys work in the trade for 60 days minimum so they will get an idea of how things really operate in the real world. Maybe then they would stop coming up with stupid ideas that create more breakage than sales.
I have nothing against the consumer friendly packaging, it just sometimes goes against good merchandising principles.

Mr Zabe
02-08-2006, 12:38 PM
Well said and 100% right on target!!!!

fusion
02-08-2006, 01:07 PM
I hear ya. Acme also used to run a lot of 6pk can sales for us - 99ยข or 10/$10. What a mess with all the cardboard and broken 6pks. And if a can happens to pop off of one.. forget about it! It's easy to just pop the can back on, but nobody would do it.

pepsidew
02-08-2006, 07:50 PM
one of my accounts ran a 6pk can deal for dt pepsi and dt dew - like 88 cents a piece i think - i had loads of fun taking them out of the plastic. smile.gif

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