View Full Version : revolutionary
06-21-2003, 11:20 PM
What are the revolutionary beverages ? The ones that created their own market segments. Drinks such as Diet Coke, Snapple, Gatorade and Red Bull come to mind.
What are some others ?
06-22-2003, 10:21 AM
Diet Rite was acually the first Diet soda.
06-23-2003, 09:30 PM
Was 7-UP the first lemon-lime soda or was there a lesser known predecessor?
Also, Dr. Enuf bills itself as the first energy drink.
06-24-2003, 01:31 PM
I have never heard of Dr. Enuf energy drink, well I guess thats why I asked the original question, to find out what the break through beverages were/are.
06-24-2003, 02:12 PM
Well, if you want to get technical, Coca Cola was originally billed as an energy tonic of sorts. But in terms of creating the current energy drink category, popularizing the 8.3 oz can, and commanding a dominant market share, it has to be Red Bull.