View Full Version : Coke 1.5 liter questions

05-13-2006, 11:56 AM
I'm curious about Coke's 1.5 liters. I have seen them on my occasional trips to NYC and New Jersey. Are they being sold in other areas of the country too? Or is this a test market area? How are they doing? I've seen some 2 liters being sold along with them but the main focus seemed to be the 1.5 liters.

05-13-2006, 12:04 PM
i live in NYC and i only buy 1.5 liters and fridge-paks. i'm single, so a 2-liter just seems too big (i'm afraid it will go flat by the time i finish it).

05-13-2006, 12:42 PM
Single in NYC?
I think I better start looking for a nice girl for you?

Mr Zabe
05-13-2006, 12:50 PM
Water blown through nose onto my freaken key board. LOL LMAO

05-13-2006, 03:41 PM
Originally posted by Lepke:
Single in NYC?
I think I better start looking for a nice girl for you? i'm not sure i'm ready for a long-term relationship with a 2-liter bottle...

but thanks anyway. ;)

Ram0n C0keah0lic
05-13-2006, 03:42 PM
I've seen them in McAllen and San Antonio in Texas...

and we have here also :D

[ 05-13-2006, 02:43 PM: Message edited by: Ramón Cokeaholic ]

Mr Zabe
05-13-2006, 04:13 PM
IMO...I just do not think the Big Three could start selling 1.5 ltrs in the Chicago Market. The 2ltr market is a very strong (big time loss leader)that customers flock too for the weekly sales. 2lts in the Chicago market IMO are just about on sale 100% of the time.

Even if the 1.5 lts were to be a loss leader, the 2ltr loss leader would still be the better option. I guess if the 1.5 ltr became the new loss leader and then the 2ltrs prices were to stabilize(not go on sale)it might work with the cavort of pissing off many loyal customers.

[ 05-13-2006, 03:16 PM: Message edited by: Mr Zabe ]

05-14-2006, 12:52 AM
Not if they get rid of 2 liters entirely. I personally think it would be great if they would get rid of the 2 liter, and go with the 1.5 (the bottles look a lot better) at the same price per ounce.

There was some inital anger towards the 1.5 in the NYC area, but Coke stuck to their guns, and it's been successful.

05-14-2006, 10:23 AM
does pepsi use 1.5 liters too? i've never even noticed. i'll have to check next time i'm at the market.

also, some stores in NYC don't even sell 2-liters anymore! and those that do, only sell Coke, Diet Coke, Coke Zero and Sprite in 2-liters.

things like Diet Coke with Splenda and Cherry Coke only come in 1.5 liters.

05-14-2006, 05:22 PM
I believe some (or one) of the mid-size Pepsi bottlers (Pepsi Bottling Ventures, maybe? Or Pepsi Americas?) were or are doing 1.5 liters.

Pepsi Long Island is Pepsi Bottling Ventures, but Pepsi in NYC and Westchester is Pepsi Honickman (I'm a little fuzzy on the exact franchise boundaries). Honickman still uses independent distributors in most of his areas in the city.

05-14-2006, 06:33 PM
In NYC (at least where I live) there is ONLY 2L's of Sprite, Coke, Fresca and the diet versions of each. When BCVC came out there were 2L's here but then it went back to 1.5L bottles. On Friday I saw a couple of 2L Dr. Pepper with the old packaging- maybe they wanted to get rid of the old packaging ones... Everything else here is in 1.5L bottles. Pepsi is only 2L bottles,

05-14-2006, 08:18 PM
10Litre kegs would be right up my soda addicted alley. smile.gif

[ 05-14-2006, 07:18 PM: Message edited by: Popboy ]

Mr Zabe
05-14-2006, 08:21 PM
OMG....LOL I would have to install a keg cooler and a urinal system by my PC desk. LOL Holy Rented Bevy's. LOL

[ 05-14-2006, 07:22 PM: Message edited by: Mr Zabe ]

05-14-2006, 09:02 PM
Thanks for your thoughts on this. If it has been successful in NYC maybe they will roll them out other places too? I do like the look of the bottle and they seem easier to pour.

I was wondering if the smaller bottle was an idea to maximize profits, i.e. selling a slightly smaller quanity at the same price as the larger. The ice cream companies have been doing that a lot around here. Can't hardly buy a 1/2 gallon of ice cream anymore.

But I have heard that the greatest production cost isn't the soda but the packaging. If so, I doubt there would be much of a packaging savings in a 1.5 liter bottle as opposed to a 2 liter bottle. And how much savings would there be in reducing the amount of sugar water by a .5 liter? But I guess after you sold a few million of them there would be some savings.

But maybe the pricing isn't the reason behind producing 1.5 liters anyway. Any thoughts?

05-14-2006, 11:49 PM
i doubt coke will make the move to 1.5 liters unless pepsi does too. otherwise, coke would risk losing marketshare.

05-14-2006, 11:59 PM
Pricing is probably the key reason. You can only raise the price of a product so far before people start balking. With chips and ice cream, it was a lot easier to take product out of the packaging without people really noticing.

But the 2 liter bottle is a very visible package. Just like people would notice (like they did with C2) when there are eight cans in a box instead of twelve.

Overall, two liter bottles are becoming a smaller and smaller piece of the overall pie. You have packaging like 12oz and 16.9oz PET bottles that are generating most of the growth and taking overall share away from 2 liter bottles.

Single serve, whether it is can or small bottle really dominates consumption these days. People are on the go, eating alone, and so on. The two liter bottle is becoming obselete.

The worldwide standard for large bottle is the 1.5 liter.

The production plant that produces the bottles in Texas is NW. Still no idea what plant that is, though 1.5s with that same code have also been spotted in places in Arkansas, though on a very limited basis.

Mr Zabe
05-15-2006, 12:01 AM
I think there is one thing most of us can agree on,what the Big Three soda pop companies do with their brands does not necessarily follow sound logic.

Case in point IMO was the high introductory price of Coke Blac and it's ghost like marketing plan. IMO this roll out defied logic.

[ 05-14-2006, 11:04 PM: Message edited by: Mr Zabe ]

No Soda
05-17-2006, 09:37 PM
With the success of the 1.5L bottle, Coke is now testing an even smaller bottle in some markets as shown on the right.... http://i18.photobucket.com/albums/b118/nosoda/15.jpg

Mr Zabe
05-17-2006, 09:40 PM
How many ounces or mil are in that small bottle?
If it's 8 ounces I beleive it has been sold in various markets for a good while.

05-17-2006, 09:41 PM
It's a joke, Zabe.

No Soda
05-17-2006, 09:44 PM
Much, much smaller than 8oz :D

Mr Zabe
05-17-2006, 09:45 PM
Oh no!!!!!
I guess I fell for it big time.LOL
Yikes, I guess the joke is on me. LMAO

No Soda
05-17-2006, 09:50 PM
All kidding aside, wouldn't it be nice to have 1.5L bottles like this?

Ram0n C0keah0lic
05-17-2006, 10:13 PM
I love those tiny bottles!, when I was a kid... every year in the San Marcos Fair I used to buy tiny bottles of Coke, Fanta, Sprite and Topo Chico... some of the Coke tiny bottles had the printed logos of Coca-Cola from around the world: Korea, Japan, Israel, Egypt, etc...

I still have the tiny bottles...

[ 05-17-2006, 09:13 PM: Message edited by: Ramón Cokeaholic ]