View Full Version : Take A Poll On Malternatives

01-20-2003, 10:57 AM
ok, spring of 2003 more malternatives will be launched. are you ready to pay $7 a 6 pack for another test product in the novelty category or have you had your fair share of this segmant?

Ron Swedelson
01-22-2003, 03:04 PM
I don't enjoy most of these drinks. Sure, after you have drank a few beers, the malteranative taste like lemonaid or cranberry or what ever. But the first few do not taste great. Also, the space is just not there for another 5 brands.

01-23-2003, 02:20 AM
the only ones my distributor sells are the following, in order of sales:

smirnoff ice
mike's hard
skyy blue
jack daniels hard cola
mike's hard cranberry

also rans: stoli, cm gold, sauza diablo, mike's hard tea. cm gold got recalled. sauza and stoli have been expired for months in our wharehouse and we are currently sending them back.

02-21-2003, 12:36 PM
According to Datamonitor (http://www.datamonitor.com/~c889c637248d44a1959c38a36113b05a~/consumer/News/product.asp?pid=8536830C-2AB6-4A76-8ED3-CC591D77306D), malteratives are dead. I guess the next big thing will be alcohol-enhanced exotic anumal urine.

02-23-2003, 05:00 AM
what's interesting is the expected price increase. those things only keep getting more and more expensive...