View Full Version : Red Bull alliance
06-23-2003, 10:12 AM
ANYBODY KNOW ANYTHING ABOUT THE RED BULL AND CADBURY SCHWEPPES ALLIANCE?
06-23-2003, 11:48 AM
Never heard of it, and alomst none of the 7-Up distributors out here carry Red Bull.
06-23-2003, 05:58 PM
I don't think that the exsisting distributorships would change because of the Cadbury Schweppes Red Bull alliance because Cadbury uses numerous distributors for their many products already. They may utilize exsisting distributors from Cadbury to establish new markets that may not have made sence to open for only one sku. My guess is that Red Bull would use Cadbury for buy power in the market place and for 100% US coverage. Doesn't Cadbury also own Burger King and a few other fast food chains? I know they have just about everything.
You can see the first posting of this alliance under the Industry News section of BevNet.
06-24-2003, 10:07 AM
The Red Bull Cadbury Schweppes relationship only involves Red Bull Australia Pty. and does not affect Red Bull's distribution in any other country.
08-27-2003, 04:52 AM
So does that mean the Cadburry bunny will have wings?