View Full Version : the market outside the US

05-04-2004, 07:17 PM
With all the talk about the Us market . I was wondering what the edrink market outside the US is like.

Cult becomes a Shaker in energy and alcohol Cult Energy Activator is launching a new ready to drink (RTD) alcoholic version of its popular energy drink in February 2003. The new product is called Shaker and is a mix of the 100% natural Cult energy drink and 5.4% premium alcohol. Cult Energy Activator, launched in 1998, is the clear leader of the Danish energy drink market. Although the energy drink market in Denmark is the second smallest in Europe, the Cult brand dominated with 85% share in 2002. Functional energy drinks have become so popular in bars and clubs that unsurprisingly products have been adapted to better suit this environment and compete against the insurgence of flavoured alcoholic beverages, such as Smirnoff Ice. A nationwide PR campaign will support the launch of Cult's Shaker, which will appear on the shelves of all major convenience and Cash 'n' Carry stores like Shell, 7-Eleven, Statoil, Q8, Texaco, Metro and more than 100 discos nationwide.

Coco Rico
05-06-2004, 07:59 PM
If Cult is the Danish market leader it's only because Red Bull was banned in Denmark.


05-16-2004, 11:38 AM

Just have to say that RedBull is NOT banned in Denmark. I was in Copenhagen earlier today, where i bought 48 cans of RedBull.

As far as i know RedBull is the marketleader in both Denmark and Sweden, while it is illegal to sell in Norway because of the high amount of cafeine. (Max is 150 mg / 1000 ml here in Norway, while RedBull contains 320 mg / 1000 ml)

Bjorn M

05-18-2004, 06:07 PM
Actually, Red Bull only contains 80 mg of caffeine, not 320mg.


Startup Dude
05-18-2004, 09:28 PM
Energyfan, 320 mg for 1000 ml corresponds to 80 mg for a 250 ml can

06-17-2004, 05:59 PM
Red Bull is banned in Denmark because of some ingridients that can be harmful to the human body like Taurin etc.

06-17-2004, 06:00 PM
By the way Cult Rocks - it is by far the best Energy Drink in the world :)

06-17-2004, 06:47 PM
10 mgs. of caffeine per oz. is simply too high in my opinion.

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