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rackitup
10-11-2006, 09:51 PM
Here R a couple new item's from Rock Star.

The Zero Carb has 120mg. Caffeine per 8oz. serving. http://rackitup.yafro.com/photo/12054388

[ 10-11-2006, 11:27 PM: Message edited by: rackitup ]

David J.
10-11-2006, 09:53 PM
So what's going on with Rockstar 21?

rackitup
10-11-2006, 09:57 PM
I got some 21 in the newer green can.

They had the Sugar Free 2.

The first time I bought RS 21 it was in a yellow can with a differen't color around the top 4 the regular and sugar free.

Some 1 commented here on Bev Net a while back that the new RS 21 can looks like 1 of the Monster drinks.

Ron Swedelson
10-12-2006, 12:42 PM
Wow, I like the approach to keep changing the skus to add more customer depth. I won't drink regualar rockstar because I think it tastes like crap. But I would be willing to try the Guava

rackitup
10-12-2006, 01:50 PM
Ron,

I am with U on the SKU's.

The Rock Star Zero carb might B 4 U, it is Berry flavored, 10 Calories, 0 Carbs, O Sugar, and it has Energy, 1000 mg.Taurine, and 120 mg.Caffeine.

U def. need a score card 2 keep track of the players these days.
I went 2 the Lost/Rumba booth and they had Ace,Unbound, and Joker.

BTW, I noticed Rock Star 21 cans do not have nutritional info IE Caffeine, vitamin's, etc.,etc.
I heard with Bud distributing Monster/Lost/Rumba, that they were puting in stores most everything but Monster initially.

With so much activity in the Energy Drink catagory I find it hard 2 believe Red Bull will not do line extensions.

I am sure not all of the extensions by all of the companies R sucessfull BUT they do take away sales from Red Bull I am sure.

[ 10-13-2006, 01:14 PM: Message edited by: rackitup ]

SumPoosieCat
10-16-2006, 08:16 PM
Monster and Rockstar have done a great job at expanding their lines. Now when I go into a convenience store all I see is a sea of Monster and Rockstar offerings.... where is Red Bull???

Red Bull seems to be sitting on the sideline while Rockstar and Monster pass them by.

Red Bull like never before seems old and out of step.