View Full Version : Malternatives

10-29-2006, 11:20 PM
What is the market for these products going forward? In the canned variety I have predominately seen Tilt and Sparks. I have seen Mike's Hard Lemonade come up with some Mike-a-Rita's and other prepared malt products. I have seen Twisted Tea as well.

Does anyone know the sales and profit of either Tilt or Sparks (i can't get sales figures for either product)?

I'm drinking a Titl at the moment and think its pretty decent. I have a Sparks Light in the frige to try.

David J.
10-30-2006, 12:37 AM
At the store I work at... I see a few cases of Tilt in the back where the beer backstock/or what needs to be worked is, but I never see it out in the shelves in the store.

10-31-2006, 11:52 AM
I actually prefer Tilt over Sparks and it is cheaper. You have to go with the higher content tilt that is lime flavored. It seems around here ( NE Wisconsin) Tilt does a lot better then Sparks but I believe that has a lot to do with cost.