View Full Version : Red Bull/Energy Drink Consumption per capita

11-07-2006, 01:13 PM
Hello ALL
I'm working on a project for Reb Bull I'm looking for the consumption rate of Reb Bull or energy drinks in general around the world, either by country or region. Would any one have this info?

11-08-2006, 03:49 PM
That will be some tough info to get. First you will have to get the total poukation of a country and then figure out the total ED users. That will give you some very rough percentage and then you will have to use market share number to figure out the rest.Keep in mind this will leave you with an extremely rough number.
Bev Digest has volume numbers somewhere on their website if I remember correctly.But then again it could be somewhere else. I just know they are out there.

Coco Rico
11-08-2006, 06:20 PM
I agree with Greg. Any info you get will be mostly conjecture. Red Bull, being a privately held company, does not have to report their sales figures and so they seldom do. I heard somehwere that based on a US population of 300 million, they are currently around a 4 to 5 per cap in the US. But again, those aren't hard numbers.