View Full Version : Red Bull Price Increase ?

11-28-2006, 10:17 AM
Rumor has it Red Bull is raising their price to distributors in 2007...however the distributors are being told to maintain their current frontline case cost.

Any thoughts on this matter ?

11-28-2006, 11:00 AM
Sounds legit to me. Tin cost, raw materials cost, shipping cost, marketing cost,labor cost, etc all are going up!

The reason behind the frontline price being frozen may lie in the Distributor contract.Distributors may be held to certain pricing in an attempt to maintain market share.

11-28-2006, 09:14 PM
I would like someone to confirm this but it makes sense. Like I said in an earlier post the cost of Aluminum is way way up and prices are going up for everyone. What choice do you have but to pass it along.