View Full Version : Gatorade's new label
03-23-2007, 07:52 PM
So I noticed in the store today that gatorafe is sportin a new label.
Its clear, has the big gatorade bolt and to the right of the bolt is gatorade, much smaller. No more green background.
I got a bottle of strawberry kiwi rain, the label looks about the same but the gatorade wordmark is much smaller now (The background was clear on the old rain label)
I guess you just have to see the lightning bolt and you know what it is.
No pics yet and gatorades website hasnt updated yet.
03-23-2007, 09:15 PM
I saw the new lable last Saturday.
I did not really give a good look
as thankfully I do not medically need to
drink it. In a month or so I will start
drinking it ( gots to have my Lemon Lime fix LOL)
and I will give it a good look see.
On first glance it does have a nice new look to it.
03-23-2007, 10:40 PM
First Pepsi, then Coca-Cola Cherry, now Gatorade, and soon Diet Pepsi, Diet Coke and Coca-Cola Classic...
Wow! it looks that we're in the new label release season...
03-23-2007, 11:13 PM
I found the pic of the new label at Flickr...
04-01-2007, 01:34 AM
Ok, I scanned the new label, heres part of the label from the XFactor line.
Also remember the background is clear, so all the white text blends in on the scan.
04-01-2007, 04:04 AM
thanks Pepsi Blue!
Here in Mexico there's no sign of that new label... in fact it has been released a new label for the Gatorade Fierce line... and the Gatorade logo still appears complete...
04-01-2007, 09:25 PM
And next come the price increases... roughly 6 cents per 32oz bottle.
04-02-2007, 12:51 AM
i don't think i would've noticed the difference...
04-02-2007, 11:47 PM
How does taking the emphasis off the brand name beneficial to the product? I suppose they want people to see the orange lightning bolt before they see the name Gatorade, but I still don't quite understand how this is going to sell more product. Looks okay, though.
04-03-2007, 07:20 AM
By now, they've associated that bolt with the name, though.