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NweProductWriter
04-12-2007, 12:33 PM
I just saw Del Monte Bloom Energy Drink here in Chicago. Supposedly it's being test marketed in four cities. It's available in Cran Raspberry, Mango Passionfruit and Wildberry varieties.

Has anyone else seen this?

Ram0n C0keah0lic
04-12-2007, 02:20 PM
Here in Mexico there's only Del Monte Ketchup and canned fruits and vegetables...

No compre del monton... compre Del Monte! :D

scum1
05-10-2007, 11:38 AM
I picked one up at Walmart last night. Mango flavor. The Walmart is in Kemah, Texas

Xopher
05-15-2007, 01:39 PM
PRESS RELEASE: Del Monte Introduces Bloom Energy(TM) a Healthy, Great Tasting, New Energy Drink for Women

14 May 2007
Business Wire

SAN FRANCISCO - (BUSINESS WIRE) - Blooming with antioxidants, essential nutrients and a full serving of fruit, Del Monte Foods (NYSE:DLM) announces the launch of its first energy drink, Bloom Energy(TM) -- a healthy, great-tasting energy drink formulated especially for women. The fruit-filled energy drink is available in three refreshing flavors including wild berry, cran raspberry, and mango passionfruit. Bloom Energy, a Del Monte(R) branded product, will be available in select markets across the country at most major retailers beginning May 2007 in individual 10.5 oz cans or 4-packs.

Making its first foray into the energy drink category, Del Monte hopes to capitalize on the fast growing and highly profitable segment. In fact, the energy drink category has grown 60% from 2005 to 2006, to about $2.6 billion wholesale, according to Beverage Marketing. This segment has increased in popularity due to consumer's busy personal schedules, longer work days, and commutes.

"At Del Monte, we are known for our nourishing, great tasting products and we are thrilled to announce the launch of our new Bloom Energy drink," said Barry Shepard, Senior Vice President, Marketing & Innovation, Del Monte Foods. "Bloom Energy was specifically formulated to meet the lifestyle and nutritional needs of active women who are challenged to achieve a happy balance between work, family, and self. Our goal is to provide women with a delicious alternative to the average caffeinated drink, while offering essential ingredients that will energize, refresh, and enable women to feel good about what they are drinking."

Bloom Energy: On a Mission to Nourish, Refresh and "Spread Good Energy"

With the tagline "spread good energy," Del Monte looks to attract women in search of an alternative to traditional caffeinated beverages. One can of Bloom Energy has only 100 calories, and is a convenient way to get a full serving of fruit, daily essential vitamins, and nutrients. In fact, Bloom Energy is nutritionally superior to many other leading energy drinks, delivering 100% of Vitamin C and five B Vitamins, and a good source of Calcium and Vitamin D. Bloom Energy is also naturally caffeinated with antioxidant-rich white tea extract, providing a gentle, healthy boost of energy.

"As more consumers are looking for convenient ways to incorporate the FDA recommended daily serving of fruits into their diet, it is important for companies to address these needs," said Laura Molseed, Registered Dietitian for Del Monte Foods. "Products high in antioxidants are especially important because they help protect the body's cells from the damaging effects of 'free radicals' and are used to reduce the risk of diseases such as cancer and coronary heart disease."

Available in three lightly carbonated flavors - wild berry, cran raspberry, and mango passionfruit - Bloom Energy is for active women who are challenged to achieve a happy balance between work, family, and self. Bloom Energy provides essential ingredients to make these women feel revitalized, without compromising on taste or nutrition. Bloom Energy can be found in the beverage aisle in individual 10.5 cans or 4-packs in select markets at most major retailers for $1.99 msrp/can or $6.99/4-pack beginning in May. For more information, visit .: bloom energy : spread good energy :. (http://www.drinkbloomenergy.com) .

"The launch of Bloom Energy demonstrates Del Monte's ongoing commitment to innovation and excellence as we take our well-known brands into relevant segments that are on-trend with consumer demands and deliver on health and wellness," said Chris Hannigan, Director of Marketing, Del Monte Foods New Ventures Group, and leader of the Bloom Energy development and launch initiative. "This is an exciting time for Del Monte as we continue to introduce new products and explore new categories that will strengthen and grow our business."

About Del Monte Foods

Del Monte Foods is one of the country's largest and most well known producers, distributors and marketers of premium quality, branded food and pet products for the U.S. retail market, generating approximately $3 billion in net sales in fiscal 2006. With a powerful portfolio of brands including Del Monte(R), StarKist(R), S&W(R), Contadina(R), College Inn(R), Meow Mix(R), Kibbles 'n Bits(R), 9Lives(R), Milk-Bone(R), Pup-Peroni(R), Meaty Bone(R), Snausages(R) and Pounce(R), Del Monte products are found in nine out of ten American households. The Company also produces, distributes and markets private label food and pet products. For more information on Del Monte Foods Company (NYSE:DLM), visit the Company's website at Family Foods, Pet Foods, Treats and Recipes Finder - Del Monte (http://www.delmonte.com) .

Del Monte. Nourishing Families. Enriching Lives. Every Day.

Del Monte Foods Michelle Faist, 412-222-8123 or Coburn Communication Kate Tuller, 212-536-9822

Xopher
05-15-2007, 01:44 PM
This thread would seem to be more appropriate to the Energy Drinks category. Don't know if the Administrators might consider moving it. No biggy though.

~Xopher

illusionh20
05-15-2007, 02:24 PM
Where is Donald Trumps Energy Drink "Your Fired"? and the purpose of this media release in this thread is for?