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illusionh20
05-02-2007, 06:48 PM
White Hat Brands, an Atlanta-based beverage company committed to kids' wellness, today announced that it is launching a new integrated trade marketing campaign to support the upcoming introduction of its Dog On It! juice beverages specifically formulated to help combat childhood obesity and Type 2 diabetes among pre-teens ("tweens").

Hmmm not sure if this language is appropriate, since I am from Australia, anyone want to enlighten me with the lingo! :confused:

Cat On It??? Has that got a meaning as well. :eek:

fusion
05-02-2007, 07:32 PM
I think it's a play on the phrase

"doggone it"

another way to say darn it.

illusionh20
05-03-2007, 03:18 PM
A "play on the phrase". Sounds like rap lingo.

Thanks. :)