New Functional Health Category: Alcohol

[Cheerz]

Interested in your feedback concerning the potential for a 1-oz flavored "shot" that may be taken straight or as a mixer to help counteract alcohol toxicity (http://www.cheerzhangover.com/Cheerz_ATH-NewScience.pdf) increasingly linked to hangover and potential liver damage, cancer, etc. in social drinkers?

Suspending disbelief and cynicism momentarily, given the burgeoning functional health & wellness category ($45 billion+)... Thoughts?

[DJ HawaiianShirt]

What would this "shot" contain, charcoal? Like the pills you can already buy?

If one's judgement is already impaired, how would one know to take something like this when the time is right, other than a designated driver forcing his/her friend to take it?

Ultimately, however, I suspect a product like this would be fairly popular.