View Full Version : Jones Hype machine"Busted"

09-06-2007, 09:33 AM
It looks as if Peters diarrhea of the mouth finally is getting wiped off of his stupid little face. How can a company the has a slogan run with the little guy, continuously not make a profit, be 1200% over valued(Thanks Jim Cramer for the Hype machine at its finest), continuously miss the mark over and over, execution wise and finnacially, pay for the rights to the Seattle seahawks stadium then charade as the little guy? This is text book ENRON. Pete sells 2.5 million US Dollars of his own shares and 4 other BOD members sell all of there shares, at peak price before announcing the bad news again, from one side of their mouth while on the other side they talk more s**t.

Why would I as a distributor of Jones continue to work my ass off selling the bottles while Pete and his crew find every way possible to undermine all of my hard work? 16 oz cans for $.99 cents then why would you buy a bottle for $1.59? and then try to sell major retailers direct behind my back for less than I buy it for?

Rain maker no more it looks like it will be snowing early in seattle this year!

09-07-2007, 07:49 PM
sounds like sour grapes...the fact is the bottles still sell great. Pvs is building the company and will turn it into a powerhouse. The 24c products are excellent,the pcs sodas are much improved and just wait for the new energy drink.
9 PRO TEAMS have approached them to do biz this summer and after they do the seahawks well this year he will expand to others. I find it quite amusing that you slam him and the company. I'm sure you have equally impressive credentials. If you are a distributor of jones i suggest you call him and complain instead of coming here and whining. Have a great day.

09-07-2007, 07:56 PM
oh ,on him selling a few shares. He still holds 1.6 million. I guess its terrible that he sold a 100,000 shares. Allocating your fortune is stupid huh?
As far as the bod, this is their pay for being on the board. They have a certain time frame where they can sell if they like. They chose to do so. That is not against the law. They sold during the same time period the year before as well. Thats a fact. The cfo bought shares at approx 18 dollars a share himself. Currently,he is down half his investment. I guess he set out to screw himself right?
Sorry dude, your full of hot air and whine. Doesnt fit you well. Now, im gonna go enjoy a 24c,once again have a great weekend!

09-08-2007, 10:35 AM
Sweet deal for Jones Soda honchos? (http://seattlepi.nwsource.com/business/327480_jonessoda14.html)

Also word on the street is that the 24c is not moving, pallets are being returned as we speak and stores are griping about the slow,slow movement. Jones Production plants are full of product and no where to go.

If you want me to dig deeper on my facts I will. But I think the seattlePI has done that for me!

Just dont choke on the last 24c you may ever drink because it will be DC unless PVS puts his ego again in front of reality? It does not sell!

Bottom line on the Seattle Seahawks football fans are the biggest die hard Coke and Pepsi Drinkers in the nation, If you dont think there will be a revolt then sit on the side lines and watch from your high chair son.

09-09-2007, 12:08 AM
so glad you are an expert about jones. I happen to live in the area and hate to break your arrogance and know it all attitude about seahawk fans. Jones is doing well with the hawks so take your coke and pepsi and put it up your bigbottom. You obviously pick and choose what you want to report. HMMM ,couldnt be a coke or pepsi guy guy could you?
Jones is so terrible thats why they are now a national brand. 9 pro clubs have contacted them about working with them. Yeah, sounds just terrible.Good comedy on your part. Now its time to go get some more 24c!later bigrear.

09-09-2007, 12:11 AM
oh, and the stores i buy it from say 24c is doing well. Jones name is growinggggggggggggg.look out,i know it saddens you. lol

Ron Swedelson
09-10-2007, 01:53 PM
Ichi....without the PR blast...does it look weird that so many of the directors sold off most, or all of their stock, after all the extra hype, after the stock went so high, and before all the bad news came out? I'm not saying anyone did anything wrong, but to me, that does raise a flag.

09-10-2007, 05:59 PM
Ron, i wish the bod held their options but it is theirs to do with what they wish. These directors don't work for free. If the shares were 5 dollars would there be 1 person bitching.
Heck the stock had a high of 32. They sold their options @ approx 18 in the time frame they were allowed. I hope the co. changes policy to make the bod hold onto a certain percentage. Pvs has held firmly to his shares. He could have dumped a ton at 30 ,he didnt.
Just because cramer overhyped the co. and got a bunch of ignorammusses involved in it is not the bod's fault. This co. is growing and will bouce back. Everyone wants to blame someone else and wants the quick buck. BigRear is a basher, check his past posts. He is not genuine so his statements and opinions get flushed like used tp. I realize you had issues with jsda back in the day,but you were honest in that you also saw some positive things they had. I respect you for being honest and fair minded. I do not agree with everything jsda does but i see alot more i like than i dislike and i believe they fly in 08.I see it around me everyday (and no im not an employee!)

09-11-2007, 12:15 AM
10 years we have waited and again waited? Ichy are you even a share holder? You dont sound as if you can afford to own this wonderful stock, from this wonderful company. These are the facts my little ichy freind. Not by me but by the Seattle PI who broke the story and continues to turn up new evedence of prior acknowledgement of the dump. Now hundreds of hard working share holders that flipped the bill for the BOD memebrs and peters parachute richs to pilpher until their bellys were full and leave the little guy with the 6.5 million dollar bill, but of course not your beloved Jones soda. No one should get a bonus when the company missed execution, missed expectations and just plain f**ked up the whole can thing and then continue to shoot off the mouth about its greatness! Show me the money, Ichy show me the money!

If you are so removed from the company (not an emplyee) how would you know and You Quote internal information on this board "9 other supposed pro teams have asked for a multi million dollar hand outs from Jones"? More Hype!!! its easy to give away other peoples money but when you have to sell/earn it on the merits its a horse of a different color.

I will send a copy of your email to every jones share holder blog I can find that you an insider call those who have invested in Jones "suckers"! Lets see if you can help Jones a little recover from your well thought out comments more, than you already have ichy!

BigBottomline on this is no results no pay! Gas or Cash no one rides for free not even you ichy!

09-11-2007, 02:39 AM
big rear!...how do i know 9 pro clubs have contacted them???its pretty easy when it was on one of our news channels the other day. If you did ANY research i bet your fat fingers could find the clip.
I think you really need to pipe your jaw as you are showing how little you know about the co. and whats going on around it.
Craig Harris the pi writer has been a cheapshot writer on a few columns now. His article is meaningless and i hope jones management and lawyers take him to court. I have seen some of his other reports and he is basically a hack imho. There is a reason that papers circulation sucks. They can barely give it away.
Anyway, i really dont need to respond to anymore of your rantings as you are very uniformed. I would also like to inform you that the largest distributor in the pnw is now distributing the jones line and it is rapidly showing up in more stores all the time.Channel checks show it is doing well. The Seahawk exposure is all over. The fact is none of this matters to you as you are blind and have been anti the co. since way back.
Good for you, wish you well in your bashing,you definitely need some improvement though.Im sure you'll feel the need to respond as you will have to have the last word, so you can have it. Im done responding to you, your not objective and life is too short to butt heads with one who is full of venom. Goodluck in your life,enjoy the time you got.

09-11-2007, 02:45 AM
oh..i forgot to respond to your threat of jsda blog emails.....do whatever you want...if you think cramer was honest telling people to keep buying at 29,more power to you. If you think that guy does a great service to all the public and you think people should follow his advice well then what can i say. Jim cramer is the one who got people buying at the high. He even said buy at 29!!!!!!..how is that the bod's fault????..oh , i guess when you buy a stock and it goes down, you must sue as thats just not right dammit!Stocks should only go up and especially if mr. booyah says so!...yeah,gimme a break!

09-11-2007, 02:57 AM
oh and looking at your previous posts..this sums up you very well.


Ron Swedelson
09-11-2007, 11:32 AM
My only point is, does it seem weird that all this stock was sold at this time. After the stock soared so high, and many dumped all their shares? There may be nothing legaly wrong with that...heck, if I still had my stocks, and didn't sell already, I probably would have dumped at that price too. But since it was not just stock holder, but actual board members, it seems a little weird.
Your right, I had my issues with the company. More as to how it was ran than the product. I enjoy the product and have introduced my kid to the brand. She loved the flavors, and thinks its cool that her dad helped to get the brand out there when it first started.
But hey, looks weird to me. Might be nothing wrong with it. They might have just said, "Hey, stock is doing good, easy way to make money" Who knows. But when you see a stock hyped up, most of the board members selling off all their stocks...its going to raise some eyebrows.

09-11-2007, 04:29 PM
Ron,you are correct in that it looks bad. It was however pumped up by cramer more than anyone. That is no ones fault. Should the board be responsible to the shareholders of the co. by holding shares?..i think so. Im not happy with what they did. They did however sell during the same time frame the year before. The difference?,this yr the company was in the spotlight.
I remember 3 or 4 yrs ago the ex cfo sold a ton of her shares at something like a few bucks....months later it was double the price. So, in a nutshell,was it cool to sell like they did?no it wasnt..Was it illegal,no it was'nt..What more can you say.

Ron Swedelson
09-12-2007, 09:52 AM
nothing else...I don't see anything wrong in it...just weird it was all at once. I would have dumped my shared if it were at $32 a share...would have been much better than when I sold them for .27 cents per share.

09-15-2007, 09:27 PM
Jones and its' execs are the defendants in a number of class action lawsuits that claim they made false and misleading statements that artificially inflated the price of the stock.


09-16-2007, 01:25 AM
This thread reminds me of the Whole Foods CFO who anonymously went on various blogs and made disparaging comments about Wild-Oats in a effort to drive down the value of it's stock.

09-16-2007, 10:27 AM
The small-sized soda maker is certainly hurting from growing pains. The boutique beverage maker is struggling to morph into a soft-drink power house. Previously, the company used old fashioned glass bottles to package its soda. Now, it's trying to nibble at the turf of Pepsi (nyse: PEP - news - people ) and Coca Cola (nyse: KO - news - people ) by offering a line of canned soft drinks. While the move sounds like a good idea, Jones Soda's bottom line has been pummeled by weak profit margins and high transition costs. The expanded size of its operations has also led to unanticipated snags, such as launch delays.

In addition, the cost of beefing up its public profile has also weighed on profits. The soda-maker increased promotional spending by 74%, to $3.5 million in the latest quarter. Earlier this week, Jones Soda said it has hired the Cole & Weber firm to launch a national advertising campaign.

Despite the problems, some analysts believe that Jones has a fair shot at success. In an August research note, Longbrow analyst Alton Stump said the recent numbers have been disappointing, but added that the nationwide can launch could ultimately improve the company's profit margins and be a tremendous growth opportunity. Nevertheless, he refrained from taking a positive position on the shares because of the poor financial results to date.

09-16-2007, 07:35 PM
I noticed that Wal-Mart now has 12 packs of cans.. Wonder what happened with the exclusive 8 packs?

09-21-2007, 09:30 AM
This is a copy of the Motleyfool company pimping the Jones stock. This shows what 3.6 million in Public/stock Relations can buy you. More fools recommending other fools to buy more Jones stock. It's all about the money, if you offer the cash they will take the cash period. Sorry itchy look below and see for yourself(pvs) how well he can back yourslef out of the class action law suit. Better late than never. You will also notice of all the questions asked none of which directly addresses the suit, of which is now being brought against jones by 4-5 different firms and thousands of share holders. He also states that he got placement for little to no money the reality is he did it with a lot of free goods, which translates to big money moved down to another line item.

It's a fools game and you the consumer have a choice. Because you saw it on TV does not make it real. Media is spoon feed to us everyday in attempt to grab the money and run.

Don't beleive the Hype machine. Tell Jones to show you the money!

PS: the balance sheet looks good because someone gave them 30 million to spend and they are using it to buff up the balance sheet.

210 million dollar supposed valuation on Jones and they are still a small company:)

I also talked with source from Panera about Jones and they stated this" Jones is in panera for one reason to force our cutomers to Drink Pepsi fountain" I encourage you to go to Paneras and look around tell me in any given period how many Jones sodas have been purchased during that time frame, I did, in a two hour period on a saturday lunch hour only one and the man never finished it.

Just asking for the truth, PVS, the truth.

The Next Big Beverage Stock?
By Tim Hanson September 20, 2007
Jones Soda (Nasdaq: JSDA) has been quite a ride over the past 24 months. And while the stock has fallen recently, CEO Peter van Stolk believes that the company's increased distribution presence means the company is positioned better now than ever before.

When I talked to van Stolk last week, he told me why Jones is ready to step up in the marketplace and ramp up its marketing. Here are some excerpts from our conversation:

Tim Hanson: One thing that has really been interesting in the beverage space, from my perspective, is the difficulty giants like Coca-Cola (NYSE: KO) and Pepsico (NYSE: PEP) have had coming up with innovative products to spur growth. We saw Glaceau taken out at a big premium. Hansen Natural (Nasdaq: HANS) has been a big story the last couple of years. Jones stock has been successful. What is going on in the development cycle at the big companies that give small operators like you such a big opportunity?

Peter van Stolk: Well I think there is, first of all, there are a lot of things going on, and as a smaller company, like most of these small companies that you follow, we have the ability to react to consumer trends on a fairly quick basis. ... [Small companies like Jones] can bring in new items and new products that react to the consumers' trends, and we are not trying to stay just to the party line that says, "This brand isn't right for the future." As things change, consumers' tastes change.

Hansen: Now, in terms of sort of building out the distribution, you lost the deal with Starbucks (Nasdaq: SBUX), but I have seen you popping up at Panera (Nasdaq: PNRA), and you got the deal at the stadium out there in Seattle. Is there more of that premium retailer stuff in the pipeline, or what about places like Whole Foods (Nasdaq: WFMI), or even liquor stores?

van Stolk: [It] is all relevant to how big you are. So that thing, we have been in Panera for a long time. I think one of the things that we are very comfortable about with Jones is that we are geared up right now to [expand our] premium retailers and ... food service accounts. [Regarding the Seahawks:] ... One of the things that we wanted to do, and the reason why we went into the Seahawks, is very important for you to understand. It is the first time we have a premium, pure-can soda on fountain. So if we are going to expand our distribution in what is called premium food service, or QSRs [quick-serve restaurants], it is an important part of our component to have a fountain piece.

Hanson: Sure.

van Stolk: We are not talking about going to 7-Eleven, or not going to the Big Gulps and getting that stuff. We are talking about a premium QSR, which is the ideal fit in place. So what we wanted to do is by going into the Seahawk stadium, you have 67,000 people in there on a weekend, and how does Jones soda perform in that type of forum? So it is a closed test environment where we can test our ability to provide fountains. We can test our ability to deliver to the QSR, [which] is our goal.

We want it to be really important for us, so that is where we are looking at. We are expanding our distribution in these restaurants, Ruby Tuesday [and] Panera. We are in Barnes & Noble. We are in tons and tons of places, so Starbucks is a great account and you may be surprised to see [energy drink and Jones acquisition] 24C in Starbucks in Canada, so that is reality, you know?

Peter Von Stolk: This year is going to be better.

Hanson: Better?

van Stolk: Better; I will say it right now. This year we are doing something different we have never done. We wanted to show that we could think outside the box and prove to you and some other people that we just don't rest on our laurels with turkeys, so turkey is off the table this year, and we are doing something completely different for everybody this year. I am sure that when you get it, you will enjoy the humor on it, and you will also enjoy where the [proceeds to] charities go, and hopefully we can continue to provide resources for Toys for Tots ... because that is important.

Hanson: The last earnings report from Jones disappointed the market a little bit. Just for people who maybe own the stock or who are thinking about buying the stock, what are some key indicators that you look at, or things that the company measures, that can give outside shareholders some perspective on whether things are improving? What are you looking at to tell you that the business is working?

van Stolk: I think first and foremost ... what I am looking at is different than what anybody else is looking at. I am looking at that Dec. 31 of 2006. We were in 1,400 stores with cans, right? That is a reality. Now we are in over 15,700 stores. We have done that in a relatively short period of time, and we have done that in a relatively low cost to our shareholders. So I don't know; that is what I have, because if I don't get into the stores, I can't sell.

So there is no magic to this conversation. No CEO should say there is magic to it. ... [You] first have to get into the stores, how much did you spend to get in those stores? If you look at, in some cases, how much did we spend to market? So if you look at Jones Soda from my perspective, I [see] that I have achieved distribution with our cans within 25%-plus on the [all commodity volume]. I have not spent a lot of money doing it, because you can see that. ... The balance sheet is strong, and now that I am on the shelves, I can market [what] allows us to do the next [step].

The silliest thing that people do, in my opinion ... is they market before the product is on the shelf. It feels good and everybody gets excited, so I do a marketing campaign before I am on the shelf. I spend a lot of money, get people all buzzed about it, and then consumers go to find it, and they can't see it. And then I don't have any revenues to justify doing it again, and I look like a complete moron. That is real.

... [So] this year we had some hurdles and challenges and hiccups getting on the shelves within the premium selling season of the summer months. I understand that, and that has punched me in the stomach, and I feel that is not cool. I am not happy about it, but we are working hard on it. But we didn't blow our investment to do that. So we didn't spend all the money, if you look at our balance sheet, we didn't spend. We lowered our investment spending to get on the shelves, so our investment spending to get on [shelves was] some of the lowest in the industry.

So what people like about Jones is hey, we got on the shelf. We now have an opportunity to really move forward. I am disappointed that we didn't get on the shelf earlier. Some of those decisions I cannot control [such as] when the retailer is set. I wish we would have had more people set up earlier to do the open. I can't take that back, but we are now feeling comfortable where we are going.

09-23-2007, 12:30 AM
what i learned out of your post bigrear isthat you got a hardon against jones. Too bad for you. We shall see where it is in a yr or 2. I bet your still working and bad mouthing and i'll be retired . It is amazing how much hot air you got over a brand.
I got sources too and they say alot different than you. I tend to believe them more than you. Sorry bub!

Ron Swedelson
09-24-2007, 02:34 PM
It is funny how many of the same complaints are still alive and thriving some 6+ years after I starting venting about them.