View Full Version : Permanent Badge Pricing

01-22-2008, 02:21 PM
For the marketing guys.
What do you thing about permanent badge pricing? I have seen it on Arizona tea and have heard the rational behind it, however, I now see it on the Howling Monkey can and I just can't wrap my head around it.
I can see the Arizona Tea equation- Tea is Cheap, just a little cheaper than the Aluminum can so margin can be controlled from manufacturer to distributor to retailer. However, the vitamins, extra caffeine, etc. in the Howling Monkey can be a detriment in the long run to the retailer.( as far as cost goes I figure it to be slightly higher than the tea drink) Furthermore, as an "energy cola" I think the consumer will pay more for it, if even just to try it, so profit could be lost on every sale.

Does permanenet badge pricing hurt/help a brand or product?